https://www.wonkette.com/p/texas-commies-moms-for-democracy
My thanks to Ten Bears for the link.ย Ten Bears, you are seriously cutting into my free blog reading time.ย ๐๐๐ย Hugs.ย Scottie
They were doing it in Texas.
DEC 15, 2023ยยCheck out this impressive new ad โย or you donโt have toย โ from Mothers for Democracy, a 501(c)(4) political group thatย got its start in Texasย with grassroots protests against Gov. Greg Abbottโs rightwing extremism (just as a reminder that Texas progressives are still as pissed off and active as iconic Texas Dems like Ann Richards, Molly Ivins, or Barbara Jordan). Theyโre very definitely positioning themselves as the polar opposite of that other bunch of moms who say theyโre for liberty but want to ban books โ and certain people too.
ยThe ad, โThoughts and Prayers,โย debuted on social media yesterdayย to mark the 11th anniversary of theย massacre at Sandy Hook Elementaryย in Newtown, Connecticut. Itโs a fresh indictment of the clichรฉ the Right has offered instead of action following mass shootings, from Newtown to Uvalde and since.
The ad begins with a little girl at the edge of a backyard swimming pool reaching for a pink flamingo floaty, priming you to think this is going to be another safety PSA. Which it is, just not about pools, because as the onscreen text explains,
The number one killer of children in the USA … [girl yelps and tumbles into pool]
is not drowning
or car wrecks
or cancer
The girlโs distraught mom arrives on the scene, but instead of jumping in to rescue her daughter, kneels at the edge of the pool and prays, โPlease, please, God, save her! Do something! Save her!โ [camera cuts to a close-up of the momโs praying hands, the blurry shape of the girl at the bottom of the pool] โPlease save her, please!โ
Then neighbors show up to say their โthoughts and prayersโ are with her, including one couple relaxing in the poolโs attached hot tub, in swimsuits and enjoying beverages (in pool-safe, nonbreakable containers, for safety). โThoughts,โ she says, finishing a drink. โPrayers,โ he adds, nodding at Mom.
Onscreen, weโre shown the statistic that many of us have known for far too long:
The #1 killer of children in the US is
GUN VIOLENCE
The ad closes with an overhead shot of the backyard, the scene centered on the blurred image of the little mannequin in a red dress at the bottom of the pool, over which the final text unscrolls:
THOUGHTS AND PRAYERS
ARE MEANINGLESS
WHEN YOU CAN ACT
The scene blacks out and transitions to a white screen and the words โAct Now. Demand Gun Reform,โ with a link to Mothers For Democracyโsย gun reform page,ย which calls out โthe hypocrisy of people who say โthoughts and prayersโ while going on with their livesย as if nothing has happened.โ
For the ad, Mothers for Democracyย partnered with gun safety groupsย Newtown Action Alliance, Lives Robbed (founded by parents of victims and survivors of the mass shooting at Uvaldeโs Robb Elementary School), and Change the Ref, the group founded by the parents of Joaquin Oliver, who was murdered in the massacre in Parkland, Florida. That group also brought us that devastating ad where they invited prominent gun advocates toย address an empty โgraduationโ ceremonyย for the โlost classโ โ all the kids killed by guns, whoโll never see their own commencement ceremonies.
The ad is the first ofย what Moms for Democracy hopesย will be six for the 2024 campaign season, on โcrucial issues that directly impact familiesโ that also include โquality public schools, climate action, healthcare access, LGBTQ+ rights, and voting protections.โ Yep, they haveย an ActBlue linkย if you want to help; I gave a few of my Ameros just to find out what with they come up with for climate. On Xitter, the groupย noted that it didnโt use an ad agency,ย but rather that it (and we assume the partners?) developed the ad with an in-house team, which is pretty cool, too.
As the circle of Americans directly affected by gun violence expands, year by year, there are more and more people who desperately want the madness to end. They include some impressively talented communicators, like Rep. Maxwell Frost (D-Florida), whoย started campaigning for gun control when he was 15ย and horrified by Sandy Hook โ and is a survivor himself, having witnessed aย 2016 shooting in Orlando.ย Together, we can all make sure weโre heard.
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