https://www.wonkette.com/p/texas-commies-moms-for-democracy
My thanks to Ten Bears for the link.Β Ten Bears, you are seriously cutting into my free blog reading time.Β πππΒ Hugs.Β Scottie
They were doing it in Texas.
DEC 15, 2023ΒΒCheck out this impressive new ad βΒ or you donβt have toΒ β from Mothers for Democracy, a 501(c)(4) political group thatΒ got its start in TexasΒ with grassroots protests against Gov. Greg Abbottβs rightwing extremism (just as a reminder that Texas progressives are still as pissed off and active as iconic Texas Dems like Ann Richards, Molly Ivins, or Barbara Jordan). Theyβre very definitely positioning themselves as the polar opposite of that other bunch of moms who say theyβre for liberty but want to ban books β and certain people too.
ΒThe ad, βThoughts and Prayers,βΒ debuted on social media yesterdayΒ to mark the 11th anniversary of theΒ massacre at Sandy Hook ElementaryΒ in Newtown, Connecticut. Itβs a fresh indictment of the clichΓ© the Right has offered instead of action following mass shootings, from Newtown to Uvalde and since.
The ad begins with a little girl at the edge of a backyard swimming pool reaching for a pink flamingo floaty, priming you to think this is going to be another safety PSA. Which it is, just not about pools, because as the onscreen text explains,
The number one killer of children in the USA … [girl yelps and tumbles into pool]
is not drowning
or car wrecks
or cancer
The girlβs distraught mom arrives on the scene, but instead of jumping in to rescue her daughter, kneels at the edge of the pool and prays, βPlease, please, God, save her! Do something! Save her!β [camera cuts to a close-up of the momβs praying hands, the blurry shape of the girl at the bottom of the pool] βPlease save her, please!β
Then neighbors show up to say their βthoughts and prayersβ are with her, including one couple relaxing in the poolβs attached hot tub, in swimsuits and enjoying beverages (in pool-safe, nonbreakable containers, for safety). βThoughts,β she says, finishing a drink. βPrayers,β he adds, nodding at Mom.
Onscreen, weβre shown the statistic that many of us have known for far too long:
The #1 killer of children in the US is
GUN VIOLENCE
The ad closes with an overhead shot of the backyard, the scene centered on the blurred image of the little mannequin in a red dress at the bottom of the pool, over which the final text unscrolls:
THOUGHTS AND PRAYERS
ARE MEANINGLESS
WHEN YOU CAN ACT
The scene blacks out and transitions to a white screen and the words βAct Now. Demand Gun Reform,β with a link to Mothers For DemocracyβsΒ gun reform page,Β which calls out βthe hypocrisy of people who say βthoughts and prayersβ while going on with their livesΒ as if nothing has happened.β
For the ad, Mothers for DemocracyΒ partnered with gun safety groupsΒ Newtown Action Alliance, Lives Robbed (founded by parents of victims and survivors of the mass shooting at Uvaldeβs Robb Elementary School), and Change the Ref, the group founded by the parents of Joaquin Oliver, who was murdered in the massacre in Parkland, Florida. That group also brought us that devastating ad where they invited prominent gun advocates toΒ address an empty βgraduationβ ceremonyΒ for the βlost classβ β all the kids killed by guns, whoβll never see their own commencement ceremonies.
The ad is the first ofΒ what Moms for Democracy hopesΒ will be six for the 2024 campaign season, on βcrucial issues that directly impact familiesβ that also include βquality public schools, climate action, healthcare access, LGBTQ+ rights, and voting protections.β Yep, they haveΒ an ActBlue linkΒ if you want to help; I gave a few of my Ameros just to find out what with they come up with for climate. On Xitter, the groupΒ noted that it didnβt use an ad agency,Β but rather that it (and we assume the partners?) developed the ad with an in-house team, which is pretty cool, too.
As the circle of Americans directly affected by gun violence expands, year by year, there are more and more people who desperately want the madness to end. They include some impressively talented communicators, like Rep. Maxwell Frost (D-Florida), whoΒ started campaigning for gun control when he was 15Β and horrified by Sandy Hook β and is a survivor himself, having witnessed aΒ 2016 shooting in Orlando.Β Together, we can all make sure weβre heard.
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