As the article says church attendance is declining.Β That means less money in the donation plates.Β That happened when gathering in groups was banned during Covid pandemic, churches lost a lot of revenue.Β So they fought Covid prevention messures.Β It was not religious, it was financial.Β That is what drives a lot of the church stances, putting more asses in the pews which puts more money in donation plates.Β That is why they were against gay marraige, as same sex couples did not breed like opposite sex couples and bring those crotch fruit to church.Β Hugs.Β Scottie
ΒUPDATE:Β Β Β·Β Darrell LucusKeith Giles tells me He Gets Us caved and admitted it sold data after publicly maintaining it didnβt do so. Heβs working on a follow-up now. ButΒ we now have an admission that #TheyExploitUs.
For the last two-plusΒ years, weβve seen numerous ads for the βHe Gets Usβ advertising campaign, which has bought billions of dollars in advertising for the last two Super Bowls, as well as on YouTube, Facebook, Twitter, and Instagram. While itΒ bills itselfΒ as an effort to overcome the bad rap that Christians have gotten over the years, it was actually funded by outfits with unmistakably right-wing underpinnings.
ΒOne of the major donors for the campaign isΒ David Green, the founder of the unshakably conservative craft store chain Hobby Lobby, which proudly touts itsΒ successful pushΒ for the right to restrict its employeesβ access to birth control. Additionally, the nonprofit that originally started the campaign, Servantly,Β donated scads of moneyΒ to the Alliance Defending Freedom, a Christianist legal advocacy group that is listed as a hate group by the Southern Poverty Law Center. Rebekah Slager diaried about itΒ hereΒ in 2023.
But it turns out βHe Gets Usβ has problems more fundamental than just possible astroturfing. Christian left blogger and retired pastor Keith GilesΒ recently discoveredΒ that the people behind βHe Gets Usβ have no qualms about selling your information to local churches, despite public claims to the contrary. What is more, He Gets Us partners with a data-mining company that makes it all too easy for bad actors to get said information.
ΒGiles relates the story of βKathy Wilson,β a woman from his hometown of El Paso who happened to see a He Gets Us ad on Instagram. Wilson had been going through a rough time of late. She clicked on a link that connected her with someone in her area who could offer support and prayer if she wanted it.Β
Shortly after entering her information, she began getting texts from βJanice,β who co-pastors a church in El Paso alongside her husband. Kathy thought she was getting a sympathetic ear in her time of need. But a few weeks later, Janice was speaking at a womenβs conference about the need for women to reach out to their unsaved friends. She used that talk to reveal that her church partnered with Christian data-mining company Gloo (no relation to the British electronic music group) to get cell data from women looking for support in partnership with He Gets Usβa direct contradiction of He Gets Usβ own claim that it is βnot a back to church campaign.β She then whipped out her phone and read several personal texts from Kathy about how she felt lonely at times, even going as far as to share information aboutΒ her occupation and her work schedule. A recording of that talk soon appeared on the Website of Janiceβs church.
A few weeks later, Giles was sitting for coffee with one of his friends, βGustavo,β who revealed heβd recently gotten an invite to a local prayer meeting after years of being out of church. However, he had second thoughts about going when he happened to check out the churchβs Website and discovered Janiceβs talk at that womenβs conference. Gustavo was dumbfounded that anyone could be so cavalier with someone elseβs trustβeven more so after a quick Google search revealed a trove of personal information about Kathy.
Giles did his own search and corroborated what Gustavo told him. He then reached out to Kathy on Facebook and let her know Janice had essentially blasted out her information for all to see and hear. Kathy confronted Janice, who immediately offered an unreserved apology. That didnβt go far enough for Kathy, who retained a lawyer and sent a further message asking her to publicly apologize to her and give written assurance that she would never pull a stunt like this again. The talk was deleted soon afterward, and Janice promised to record another message apologizing to Kathy and post it to her churchβs Website.Β
Giles soon discovered how Janice got her hands on Kathyβs information. It turned out that the Instagram ad was one of many ways Christian organizations βcapture the personal data of people who are emotionally and spiritually vulnerable.β They then sell this data to Gloo, who then sells it to βlocal pastors seeking to grow their churches.β How does it work?
According to GLOO, a US-based Christian Data-Mining Company started by Scott and Theresa Beck in 2013, their mission is to βhelp ministry leaders scale their impact through technology.β To do that, they purchase meta-data from a variety of groups likeΒ He Gets Us, K-Love, Barna Research, and other organizations, to create a database of potential targets β like Kathy Wilson β and then they sell that data on their platform to more than 38,000 churches who sign up for their βExplorerβ program.
Hereβs how it works, according to GLOOβs own website:
βGLOO enables cooperative outreach by partnering with a wide range of campaign partners, includingΒ K-LOVEΒ andΒ He Gets Us. One partner,Β Churches Care, runs digital ads on channels like Facebook, Instagram, and Google on topics including faith, relationships, vocation, finance and health.Β When a person responds to an ad, they can provide their information to be connected to a church in their local area. The church can message the individual directly through the Gloo platform and help them with their inquiry, often resulting in the person receiving prayer, help for a need and even visiting that church in person.βΒ (the emphasis is Gilesβ)
If that isnβt unnerving enough, Giles discovered that Gloo has almost no means of keeping peopleβs information from bad actors. He was able to sign up for a Gloo account with just his email address and a credit card. Once he paid $49.99 to set up an account, heΒ immediately got a phone number to allow him to get texts forwarded to himΒ from Glooβs many partnersβincluding He Gets Us. No one asked if he had any written evidence to prove he was affiliated with a church or religious organization.
He then found the βExplorerβ program that Janiceβs church had joined. Users with Premium accounts are automatically matched withΒ βExplorers,β or people βreaching out for encouragement, prayer, or answers.β According to a Gloo press release, whenever βExplorersβ interact with ads from Gloo partners, they have a chance to connect with a nearby church. Their ultimate goal is to amass data from over a million people.
In a statement, Come Near, the nonprofit that has run He Gets Us since 2023, maintains that it βdoes not, and has not, sold data to Gloo.β It added that it paused all Gloo-related activities this past February. But Giles discovered that Gloo lists He Gets Us as one of the campaigns with whom it partners, and discovered a screenshot from the Gloo Website that details how Gloo collects data from He Gets Us ads. Giles believes this means one of two thingsβeither Gloo is lying about getting user information from He Gets Us, or He Gets Us may have given the data away for free. After all, Janice had to get Kathyβs information somehow.
Either way, Giles is being way too kind when he suggests a better description of βHe Gets Usβ is βHe Tricked Us.β To my mind, itβs more accurate to say βThey Exploit Usββand are doing so in a textbook case of evangelicalism in its most unacceptable form. And in so doing, it is putting churches and pastors in astronomical reputational and legal danger. If I were Come Near and Gloo, Iβd have lawyers on speed dial.





