and Scottie posts from Meidas Touch. Here’s a snippet, with more on Adam Parkhomenko’s Substack, which can be read for free.

How MeidasTouch is Fixing a 2024 Dem Problem– And Why Legacy Media Isn’t (sic) Cheering by Adam Parkhomenko

A few months ago, Joe Rogan and his podcast audience numbers were thought to be untouchable. Read on Substack

It’s not all bad news.

Media evolution is the story of one industry disruption after another. Printing press. Radio. Network TV. Local TV. Cable TV. The internet. Websites. Blogs. YouTube. Podcasts. Social media. Substack (hey, that’s us!)

The turnover at which today’s shiny media delivery object becomes yesterday’s news is accelerating – a thrilling development for some, but a daunting one for many more and, of course, democracy. Players who think ahead, understand tech, know their audience and potential audience, make bold decisions and keep revenue flowing are best positioned to compete as the media industry continues to adapt.

Nimble media players who blend compelling and breaking content with regular programming, eye-catching graphic design, quick-yet-professional video editing, a mix of humor and real-talk, low overhead, strategic advertising and round-the-clock revenue generation while breaking corporate and editorial bottlenecks will emerge at the forefront of the media race. Call it doing everything, everywhere, all at once. Succeeding in today’s media landscape takes a special touch.

You might even call it a… MeidasTouch.

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Yes, Rogan’s Big Audience Boosted Trump’s Prospects

There is no question that Joe Rogan dominated the podcast space in the 2024 campaign. And there is no question that Donald Trump’s prospects of returning to the Oval Office while under four indictments and pending sentencing for 34 felony convictions was boosted by Rogan’s support of Trump and well-timed show appearances by Trump campaign principals.

Donald Trump’s two hour, 58 minute and 50-second appearance on The Joe Rogan Experience (JRE) on October 25, just 11 days before Election Day, has 58 million views on YouTube. Some views were after Election Day, of course, but you get the idea… a lot of people saw it.

JD Vance’s three hour, 17 minute and 21-second interview on JRE on October 31, five days before Election Day, has 20 million views on YouTube. That’s far more people than should ever suffer the misery of watching JD Vance.

Notably, the Trump campaign dispatched Elon Musk for his own two hour, 38 minute and 40-second appearance on JRE the day before the election. Musk’s interview has 20 million views on YouTube.

Trump’s full interview was the second most-watched JRE YouTube video of all time, bested only by a 2019 interview with Bob Lazar and Jeremy Corbell. The UFO confab has nearly 64 million views. (snip-MORE)