‘This Is the City of Stonewall:’ NYC Launches Billboard War in Florida Over ‘Don’t Say Gay’ Law

The massive digital billboards will be up for eight weeks in five major Florida markets, including Fort Lauderdale, Jacksonville, Orlando, Tampa and West Palm Beach

 

New York City, where the Stonewall Inn riots ignited what many consider to be the birth of the modern LGBTQ+ rights movement, has long voiced its support for that community. Now it wants its message heard in one place, especially: Florida.

Starting Monday, Mayor Eric Adams is wallpapering the Sunshine State with digital billboards espousing New York City’s vociferous opposition to the so-called “Don’t Say Gay” bill that Florida Gov. Ron DeSantis signed into law, he said Monday.

The GOP legislation, which has drawn intense national scrutiny, bars instruction on sexual orientation and gender identity in kindergarten through third grade, which the mayor called a “targeted attack on the LGBTQ+ population.”

The billboards, Adams said from City Hall, will be up for eight weeks in five major Florida markets, including Fort Lauderdale, Jacksonville, Orlando, Tampa and West Palm Beach, and are expected to deliver an estimated 5 million impressions.

“This is the city of Stonewall. This is the city where we are proud to talk about how you can live in a comfortable setting and not be harassed, not be abused — not only as adults but also as young people,” Adams said.

The campaign started Monday and runs through May 29. Creative content was donated by major ad agencies including WPP Companies, WMLY&R, BCW, H+K Strategies and Kinetic, Adams said. Kinetic secured the ad space.

The mayor displayed some billboard samples as he made the announcement.

 
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