Chart Shows Widespread Side Effect to Bad Bunny Performing in Spanish

By Melissa Fleur Afshar Life and Trends Reporter

Duolingo saw a sharp rise in Spanish learners following Bad Bunny’s Super Bowl Halftime Show, according to a post shared by the language-learning app on social media.

“Duolingo saw a 35 percent increase in Spanish learners last night. Better late than never,” the company wrote on Threads on February 9, under its official account, @duolingo. The post, which included a graph showing a clear spike in Spanish lessons, has been liked more than 7,500 times to date.

The surge followed Bad Bunny’s history‑making performance at the Super Bowl Halftime Show, where he became the first artist to sing primarily in Spanish during the most-watched sporting event in the U.S. Duolingo’s official Threads account shared the data shortly after the night ended, highlighting the immediate impact the performance appeared to have on language learning behavior.

Bad Bunny’s Super Bowl appearance came months after he used a Spanish-language monologue on Saturday Night Live (SNL) to tell audiences they had “four months to learn” Spanish ahead of the game. Despite online backlash from some commentators at the time, the data shared by Duolingo suggests many viewers embraced the message, with interest in learning Spanish rising sharply during the Halftime Show.