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Amsterdam’s Ban on Meat and Fossil Fuel Advertising Comes Into Effect

by Martina Igini Europe May 1st 20264 mins

Over 50 cities, mostly European, have either restricted or tabled motions to introduce formal limitations on the advertisement of polluting products and services. Some – including several Dutch municipalities, Stockholm, Edinburgh and Sydney – have banned them altogether.

A ban on advertising of fossil fuels and meat products in public spaces came into effect on Friday in Amsterdam, marking the first capital city in the world to introduce such a policy.

The city’s council passed a legally binding ban on ads for fossil fuels and meat products in a 27-17 vote in January. The ban spans high-carbon products and services like flights, petrol and diesel vehicles, gas heating contracts as well as meat products like fast-food burgers across all public spaces in the city, including on billdboards, public transport and in transit environments.

The burning of coal, natural gas, and oil for electricity and heat is the single-largest source of global greenhouse gas emissions. These are the primary drivers of global warming as they trap heat in the atmosphere and raise Earth’s surface temperature. The meat industry is also responsible for a huge portion of global greenhouse gas emissions, and for nearly 60% of the food sector’s emissions. The global livestock industry alone is one of the world’s highest emitting sectors, estimated to be responsible for between 14-18% of total human-made greenhouse gas emissions.

“Advertising doesn’t just sell products; it grants social licence, shaping what we see as normal and acceptable,” said Andrea Mancuso, Community & Grants Manager at Creatives for Climate. Ahead of the vote in January, Creatives for Climate and local campaign group Reclame Fossielvrij (Fossil Free Advertising) coordinated an open letter backed by more than 100 creatives and industry leaders urging Amsterdam’s council members to fulfill its 2020 commitment to ban fossil fuels and meat ads in the city.

“Promoting fossil fuels directly undermines climate action and locks in behaviour we know must change. By becoming the first capital to legally ban fossil fuel and meat advertising, Amsterdam is drawing a clear line; and setting a global standard,” said Mancuso. (snip-MORE)