The Emmett Till Memory Project teaches new generations about the tragedy that kickstarted the Civil Rights Movement. Preserving its digital assets is vital.

Emmett Till Headstone

Photo by Dave Tell via ETMP

Portico’s Part in Telling the Story of Emmett Till

By: Sara Ivry

On a late August day in 1955, Emmett Till was murdered in Mississippi. A fourteen-year-old African American from Chicago, Till stopped with his cousins at Bryant’s Grocery & Meat Market to buy chewing gum. There, Till whistled at the clerk, a brazen act that violated the norms of the Jim Crow South and so angered the clerk’s husband and brother-in-law that they killed the boy.

The events and locations that tell the story of Till’s life and death have been memorialized in different ways and forms over the ensuing decades. The Emmett Till Memory Project (ETMP), an app,  is one of them. It uses digitized archival documents, photos of those involved and of sites central to that fateful August day, and more so that users may educate themselves about who Emmett Till was and why his death still resonates. The ETMP’s digital assets are vital to ensuring the ongoing preservation of Till’s memory as well as his legacy.

That’s where Portico comes in. Dedicated to digital preservation, Portico has partnered with the ETMP to ensure the safekeeping in perpetuity of these digital artifacts.

Historian Dave Tell, a professor of communication studies at the University of Kansas, as well as the co-founder and director of the Emmett Till Memory Project, spoke with JSTOR Daily’s Sara Ivry about the Project and why its partnership with Portico is so critical.

Sara Ivry: How did you first learn of Portico?

Dave Tell: Kate Wittenberg reached out to me as part of the DEI efforts of her organization, specifically, a pilot project to support the preservation of archival content about under-represented topics that might be at risk. Kate contacted me about the time that we were massively reorganizing the Emmett Till Memory Project. She asked if she could just come along and preserve the site as it existed. I said, “Well, yes, you can, but we’re also trying to make it way better.” She sat in on development meetings over the last few years with us and has been an integral partner, not only in helping us think about preserving the site but helping us make design decisions that would render the site preservable.

Can you describe a little what the site was before you revamped it and what you were trying to do in the renovation?

The short story is we went live in October of 2019, and then in the pandemic, we used our last $10,000 of grant money to pay a DEI consultancy to tell us what we did well and what we did poorly. They did this entire audit, focus groups, they talked to the family, they talked to scholars. They looked at analytics, and they came back to us. Essentially, they told us great content, very bad design, which in retrospect is not surprising. Everyone on the project had been a content expert; we had never had design people on board. We had never had UX people.

The design only works for people who already know the story, they told us, which of course was a devastating blow to us. They also said this reads as if it was written by a middle-aged white guy and I’m like, “Well, I wrote it and I’m a middle-aged white guy—so fair enough.”

So, we hired a woman named Renee Payne out of the Rhode Island School of Design who runs a graphic design firm called included. She specializes in computer design for veterans of the Civil Rights movement; her clients include the families of Andy Young, Harry Belafonte, and family of Malcolm X. She assembled a team of young designers of color, and I said to them, “Nothing is sacred here. Let’s make this as good of a project as it can be,” and they reimagined it from the ground up.

When exactly then did Portico come on board?

Kate came in in the middle of this revamped process, and one of the specific things she encouraged us to do was to avoid third-party dependencies. The example that I understood was if you embed a YouTube video, your content is only as secure as YouTube, which you have no control over.

We really thought long and hard about what technologies we could preserve, and Kate and her colleague Karen Hanson pushed us to think about what exactly we’re preserving. The technologies we are currently depending on do not last forever, right? We changed our mindset. We don’t want to preserve this project so that like it will look the same for everyone into the future, but we want to preserve the assets.

Make images preservable, the text—the component parts.

Eventually we’re going to have a lot of immersive stuff on there. It’s only halfway there now. Portico helped us understand better to preserve the components that make up immersive pieces. In the future, people can use whatever technology is then current, use our same data, and create their own project.

I hadn’t thought about the built-in obsolescence of technology, and that we have to account and plan for that in the design of an app or site as well as in the design of an archive. Had you considered that before Portico got involved?

No, I’m a humanist by training, so when I first started thinking about digital preservation, probably a decade ago now, my gut instinct was we make the website just like a book. It’ll sit there unchanged forever. And Portico has been instrumental in changing the way I think about preservation—that first of all, forever might not be the goal.

Second, what gets preserved is not necessarily the sort of same experience that our users have today. What really matters and what needs to be preserved is what we have. The Emmett Till Memory Project has amazing artifacts. We have hours of audio with the family that they’ve given us permission to use that no one else has. We can tell the story in incredibly intimate ways and that’s super important. When you open this app, you’ll hear the voice of Reverend Wheeler Parker, Till’s cousin, narrating the story as all this stuff flashes on the screen behind you—I don’t care if the flashy, immersive technologies are preserved forever. But I care deeply that the audio files—and the voice of Rev. Parker—gets preserved. Someone else can build their own tools with that stuff. My ability to make that distinction is a testament to Kate and Portico.

Why is digital preservation of these assets critical in any case?

It’s almost hard to answer this question without going into cliche other than to say: Ignoring the past is a critical component of white supremacy. Full stop. What we want to do and what the family wants to do is tell the story—not that telling the story is sufficient for the change that they and I want to see, but it’s a critical part of the change that they and I want to see.

The Interpretive Center—what’s the first line of their mission statement, “We believe that racial reconciliation begins with telling the truth,” right?—that’s a sentence that accurately describes the vision of the Till family and it certainly describes my vision.

What was the origin of this app?

If you start from the murder of Emmett Till in August 1955 you have to count 49 years and 11 months before the state of Mississippi dropped a single dollar on the Till story. Eighteen citizens of Tallahatchie County thought that was ridiculous; they put up a commemorative sign that got shot, defaced with acid, spray painted.

In 2014, I got invited to go down, I’d been writing about Till for a decade and a half by then, and the question was: How do we tell Till’s story in the context of vandalism?

It’s easy to shoot a sign in the middle of the country. It’s harder to shoot an app.

What are some of the assets on the app that stand out to you?

My favorite by far are the hours of audio, oral history we have of Reverend Parker that was taken in his church in Chicago. We also drove him from site to site; we put a microphone on his lapel and on the sun visor of the car. And we just asked him what these sites meant to him as we went from place to place. All that audio’s not up yet, but we have it. (snip-a bit More)