With DEI initiatives firmly in the crosshairs of the Trump administration, many large corporations that were once so quick to celebrate June as Pride month have quietly ditched their public support for LGBTQI+ rights even faster.
It used to be common for companies to emblazon their social media accounts with rainbow-themed versions of their logo, but in 2025, the same big businesses that were so vocal about supporting Pride initiatives have fallen silent.
The controversial post that sparked a social media backlash.
That’s certainly true for big international airlines in the United States, which were falling over themselves to show their support for Pride until very recently (critics might argue they were just chasing the so-called ‘Pink Dollar’).
In 2025, the social media accounts of American Airlines, Delta, and United make no mention or reference to Pride, even if these airlines do still support LGBTQ+ initiatives (Alaska and United are still sponsors of San Francisco’s Pride parade even as other big name corporations drop their support).
German flag carrier Lufthansa doesn’t seem too concerned that supporting LGBTQ+ rights is no longer fashionable… at least not in Trump’s America.
On June 2, the airline posted a photo of a pilot waving a Pride rainbow flag out the window of a cockpit, captioned with the words: “Carried with pride, waved with passion. We will always spread the love, across borders, screens, and the skies.”
Lufthansa has been quick to respond to critics.
It seemed like a pretty inoffensive and inspiring message that didn’t directly reference LGBTQ+ rights, but it didn’t take long for Lufthansa’s Facebook page to be deluged with homophobic comments.
But it looks like Lufthansa knew exactly what it was getting itself into, and its social media team quickly fired back at critics with sassy replies that shut down the hateful comments without censoring them or turning off the comment feature altogether.
“Thank you for you for giving me a reason not to be a Lufthansa passenger,” one person wrote underneath the post. Lufthansa clapped back with: “You’re welcome to join us on board whenever rainbows are not scary to you anymore!”
While one person inferred that inclusivity was a safety issue, saying: “That could actually affect the flight of the plane. I’ll take the bus.”
Lufthansa was not having any of it, though, relying: “It is a disappointment that we are losing you as a customer for this reason, but we stand by our values.”
Another referenced DEI, saying: “Never flying on a plane with one of them pilots. You know they are a DEI hire. I’m not testing fate for their delusional world.”
Again, Lufthansa stood firm: “Sorry to see you go but we stand by our values and will continue to implement DEI.”
Many responses to the post have, however, been positive, and some fans have pointed out that the response has proved exactly why, even in 2025, Pride is still needed.
June has traditionally been recognized as Pride Month to mark the Stonewall riots that occurred in late June 1969. Since then, several US presidents have issued proclamations, declaring June as the month of Pride, but White House press secretary Karoline Leavitt said earlier this week that President Trump has no plans to issue a similar proclamation this year.
Trump was, however, the first Republican President to acknowledge LGBT Pride Month back in 2019 when he Tweeted a message in support of the commemoration.
Mayor Muriel Bowser addressed the closure for the first time in a public radio appearance Friday afternoon. She called the closing an “unfortunate error” and said she would “continue to try to lean on” the National Park Service “for a different decision.” At the same time she appeared to defend the decision, saying police had “a lot of events to be responsible for” and that “unfortunately, the public safety issue rose to the top over the public celebration.”
A cyclist draped in a rainbow Equality flag chanted “shame” as she rode loops around the park. Passersby, turned away by police from entering the circle, shouted expletives. A man, driving top-down in a convertible through the snarled traffic around Dupont Circle, shouted, sarcastically: “Oh no! I’m a heterosexual man, and I must be protected from Pride!
The park has been a historic gathering place that has hosted celebrations following the first Pride events in the 1970s, AIDS protests in the ’80s and ’90s and vigils after violent attacks on the LGBTQ community, including a vigil for the victims of the 2016 Pulse nightclub shooting and a Black Trans Lives Matter rally.
Earlier this week, D.C. Council members Brooke Pinto and Zachary Parker announced that the Metropolitan Police Department had withdrawn its request to close the park following backlash from community members. But federal officials proceeded with the shutdown anyway and have not responded to requests for comment.
“I am extremely disappointed and frustrated that Dupont Circle Park will be closed this weekend despite MPD’s commitment to keep folks safe there,” Pinto said in a statement to The Advocate.
“This closure is disheartening to me and so many in our community who wanted to celebrate World Pride at this iconic symbol of our city’s historic LGBTQ+ community. I wish I had better news to share.”
Underscoring their desire to implement the closure, USPP highlighted criminal incidents that were initially pointed out in Smith’s April 22 letter. Those incidents, which took place during the District’s Pride celebration, included damages to the park’s historic fountain in 2023 that amounted to approximately $175,000.
In 2019, panic erupted at the park after loud popping sounds were perceived as gunshots being fired. However, it was later determined no firearm had been discharged. Seven people were transported to the hospital for non-life-threatening injuries prompted by the chaos that had initially broken out.
Police responded to recent incidents of vandalism to Pride decorations in D.C. The suspects tore down rainbow wraps from poles in the area, according to two incident reports from the Metropolitan Police Department (MPD). One incident is listed as a suspected hate crime. The suspects got away in both cases, according to MPD.
Chris De Anda said he wrapped himself around one of the poles to block the suspect from ripping off the rainbow wrap, thinking that would stop him. It didn’t.
“He starts to rip down the flag, rips my arms off trying to get into them to pull down the paper a little bit more, but the entire time I basically hold on to it,” de Anda described, saying the man scratched his arms a bit to get to the flag.
The lawless, corrupt occupation regime in DC is doing this on purpose as a way to inconvenience, snub and insult the lgbt community. Their long term goal is to silence, cancel and eradicate lgbt Americans, so expect increasing instances of these kinds of things, and worse.
So…a bunch of bigots have been vandalizing things in Dupont Circle, so they close it all off so the people who AREN’T the bigoted vandals can’t go there? Kinda sounds like they’re letting the bigots win here…
Childish petty thin skinned MAGA cultists in the White House just can’t let anyone celebrate anything that isn’t specifically a “Christian” event. I wonder what would happen in Thousands just show up to DuPont Circle enmass, what are they going to do, arrest them all???
At the end of the video the Reverend says our only job is to love god by loving others. The only question is … how much will you love. Good thoughts in this video. Had the church been like this when I was a teen, had the church been inclusive like this when I was a little boy being molested by the Pastor I would have stayed in the faith, in the church. I might not have believed in the magic parts of the bible and I might have quibbled over the facts, but I would have stayed for the community. The environment of people who enjoyed each other’s company and loved the comradery of fellowship. Sadly the churches I saw as a child, as a teen, and as an adult lost people because rather than love, they clung to hate. The joy of feeling better than some other group, of being able to look down on them, to revel in negative emotions meant more to them than hugging those different that maybe they did not understand. They set themselves up as god judging others. Not as a loving flock, but as deciders over who was worthy to be in the flock. They were not the sheep, they wanted to be the Sheppard. Hugs
Wow. A group that initially included no Jews hatched a plan to make support for Palestine a crime. The US is following their playbook and supporting the mass killing & removal of Palestinians.Group Behind Project 2025 Has a Plan to Crush the Pro-Palestinian Movement http://www.nytimes.com/2025/05/18/u…
Cooking the books? Fears Trump could target statisticians if data disappointsProposed rule change could pave way for president to fire economists whose figures prove politically inconvenientwww.theguardian.com/us-news/2025…
OK I admit this guy is a scholar so he uses words and phrases that are sometimes hard for me to follow with my limited education. But I do understand enough to follow what he is saying. Charley Kirk is full of shit on what he thinks they bible says because he is letting his own bigotry and prejudices create what the passages mean for him rather than research it with people more knowledgeable. Jesus and the bible were not against homosexuality as we understand it because they did not see sexuality and sex acts the same way we do. The sin of Sodom was lack of hospitality and men wanting to take a higher sexual role than angels. The people of the time of the bible were like young macho men types today, worried about what looked manly enough, and putting your penis in someone regardless of sex was manly. But the person who took another person in them was not, they were lessor. Women were viewed as lessor, inferior, and so were men that took another male’s penis inside them. It was not about pleasure or love, it was all about status. One thing I like about this guy is he freely admits the bible is context driven and doesn’t know what we know and understand today, that in some areas the morals we have today are superior to that of the bibles for example slavery. Hugs.
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Inch by inch, day by day, and legal battle after legal battle, trans Montanans are dismantling the unconstitutional laws proposed by Republicans meant to destroy trans lives, and indeed, trans life itself.
Last week, they were able to let out a sigh of relief—for now. A Montana judge issued a preliminary injunction on HB 121, which would ban trans and intersex people from using gender-separated public facilities, such as bathrooms or changing rooms, that differ from their sex assigned at birth.
This decision follows a temporary restraining order (TRO) on the law from earlier this year, instituted after legal rights groups like the ACLU challenged it in court for violating Montanans’ right to privacy under the state constitution. A preliminary injunction is a more steadfast barrier—it means the law won’t take effect until after legal proceedings conclude, if ever.
The Attorney General for the State of Montana, like many anti-trans actors, is defending HB 121 using the thinly-veiled premise of “protecting women” from sexual violence. But the injunction filings indicate that the judiciary isn’t buying it.
“The State has not shown even a rational basis for the Act,” wrote Judge Shane A. Vannatta, who oversees a Montana District Court. “The State does not provide evidence of trans female offenses against [cis] women or evidence of offenses being committed in covered entities to support the necessity of immediate implementation of the Act.”
Instead, the court found that anti-trans bathroom bans do not protect women from harm. It only serves to stoke violence against trans women and cis women alike—everyone’s gender and sex becomes subject to public debate when these laws are put in place.
“Each individual observed walking into a restroom of a covered entity does directly and indirectly disclose that individual’s transgender or intersex identity, anatomy, and genetics,” the filing said. “All Montanans regardless of gender […] will not be subject to the prying eyes of others or to governmental snooping or regulation.”
Vannatta further notes that it is already illegal for people of any gender or sex to commit a sex crime, and that there is “no evidence” to support the notion that trans or intersex people “have a predisposition toward such offenses.”
He added that the state’s purported concerns were “disingenuous” and purely “conjecture.”
In reality, trans women—especially those of color—are more likely than any other demographic to be the victims of violent crime. And by using the law to force trans people to out themselves every time they use a public restroom, or to embolden self-deputized gender police, so-called “trans bathroom bans” create a greater risk of violence for everyone. There are countless stories of cis and trans people alike being accosted in bathrooms precisely because of the anti-trans panic these policies create.
The filing further concluded that trans women have been relentlessly targeted by the state government and are in dire need of protection. “Transgender Montanans have been subjected to such a history of purposeful unequal treatment and have been relegated to such a position of political powerlessness as to command extraordinary protection from the majoritarian political process,” Vannatta noted.
The fight against HB 121 is not over, but State Representative Zooey Zephyr—who would be legally forced into the men’s room under the bill her colleagues passed—says she is hopeful.
“The Montana Supreme Court has been clear: every law that targets the trans community is a clear invasion by the government into the privacy of transgender people,” she told Erin in the Morning. “These laws are driven by animus against the community. I expect this law—like all laws driven by the anti-trans fervor—to be struck down by Montana’s courts.”
(Editor’s Note: For transparency, Erin in the Morning founder Erin Reed is the loving wife to the aforementioned Rep. Zooey Zephyr.)
Erin In The Morning is a reader-supported publication. To receive new posts and support my work, consider becoming a subscriber.
With DEI initiatives firmly in the crosshairs of the Trump administration, many large corporations that were once so quick to celebrate June as Pride month have quietly ditched their public support for LGBTQI+ rights even faster.
