I read this over breakfast, and by 10 AM workout time, had seen it broadcast on 3 different shows.
America Brought to You by Bad Bunny by Charlotte Clymer
Hell of a choice. Read on Substack

(image credit: Apple Music)
What is the biggest American cultural event?
Thereβs only one rational answer to this question. Itβs the Super Bowl. Nothing else comes close. Not in size or grandeur or symbolism or global resonance.
This past February, for the first time, as many Americans watched Super Bowl LIX as those who watched the Apollo moon landing in 1969, long considered the biggest live audience draw in U.S. broadcast television history.
Neil Armstrong walking on the lunar surface was once indisputably the most-watched live event by Americans. This year, it officially had competition for that title. By 2030, it may not even crack the top five.
What will the top five otherwise be by then? All Super Bowl broadcasts. Right now, if you exclude the moon landing, the top ten live American television broadcasts are all Super Bowls, and the top three are all from the past three years.
Maybe youβre not into sportsball. Maybe you canβt stand the NFL. Maybe you have fond memories of watching the live series finales of M*A*S*H or Cheers or Seinfeld or Johnny Carsonβs final Tonight Show appearance, and youβll recall that it felt as though the entire country were watching those, too, at the same time you and your family were glued to the tube.
But those days are long gone. Network television has been cannibalized by satellite and streaming over the years. If a scripted network series draws ten million viewers for any given episode, itβs more than enough to take the crown over its competitors.
The Oscars draws 20 million. The Macyβs Thanksgiving Day Parade does better at 30 million. Trumpβs inauguration in January had 25 million viewers, nearly ten million fewer than Pres. Bidenβs in 2021.
There is no American cultural event that comes within shouting distanceβmuch less spitting distanceβof the Super Bowl. When you walk around today, wherever you areβat work or a cafΓ© or a park or your kidβs schoolβkeep in mind that, on average, at least a third of the adults around you were all watching the Super Bowl at the same time this year.
Consider the global audience: the Super Bowl is the most-watched live annual television event around the world. The Menβs World Cup Final draws as many as 1.5 billion live viewers, but thatβs every four years. The Summer Olympics Opening Ceremony is capable of drawing half that, but itβs also every four years. The Super Bowl draws 200M live viewers globally every year.
No annual live television event in the world is bigger than the Super Bowl, and no other country can lay claim to having a live broadcast of this size that is so inextricably bound with a celebration of its culture.
The Super Bowl is a distillation of all things America: sports and celebrity and military pageantry and unabashed patriotism and unapologetic commercialism all being slammed together, and in terms of annual events, more human beings on this planet watch it live, together, than anything else.
And itβs because of all those elements that most American conservatives perceive it as a showcase of American exceptionalism. Itβs not that itβs inherently conservative or that non-conservatives donβt watch it; itβs that the sheer scope of the Super Bowl combined with all the patriotic bits make it a crown jewel in their argument for American cultural hegemony.
Thatβs why when Apple Music and the NFL announced last night that Puerto Rican rapper Bad BunnyβBenito Antonio MartΓnez Ocasioβis headlining Super Bowl LX this upcoming February, my jaw dropped.
For those unfamiliar, Bad Bunny is one of the biggest entertainers in the world. Were you to remove Taylor Swift and BeyoncΓ© from the metrics conversation, heβs easily the biggest. He led global streaming charts from 2020-2022, and heβs still among the top three even now. His Un Verano Sin Ti world tour in 2022 dominated that year, and only Taylor Swift has surpassed his touring numbers since.
Based on both merit and marketing, Bad Bunny is an obvious choice to headline the Super Bowl.
But heβs also an outspoken LGBTQ ally, particularly on trans rights. He has been consistently critical of Trump, especially in regards to immigration. Earlier this month, he announced he would not include any U.S. dates for his 2025-2026 DebΓ Tirar MΓ‘s Fotos world tour out of fear for his fans given the fascistic crackdown by ICE. He notably endorsed Vice President Harris last year after Puerto Rico was mocked at Trumpβs infamous Madison Square Garden campaign rally.
Oh, and he performs solely in Spanish. Thatβs right: he does not rap or sing in any language other than Spanish. He does speak English, but heβs not a βcrossoverβ Latin artist as an intentional choice. He has made it clear that he wants Spanish-language music to be normalized in the global marketplace, and so, he only produces work in Spanish.
He is an avatar of Latin excellence in a moment when the U.S. government is violently hostile toward Latin people.
The biggest American cultural eventβwith massive global influenceβis about to be headlined by an unapologetically proud Latin trans ally who canβt stand Trump and performs solely in Spanish.
Based on all this, the NFL selecting him to headline the Super Bowl is pretty damn surprising and may indicate no small measure of intended protest by those involved in the process.
What I wouldnβt give to have been a fly on the wall during the discussions that took place between the NFL and Apple and Jay-Zβs company Roc Nationβwhich advises the league on entertainmentβin choosing Bad Bunny for the greatest entertainment gig in the world.
I suppose Iβll have to settle for Bad Bunnyβs instantly iconic hint posted on social media just prior to the announcement last night:
βIβve been thinking about it these days, and after discussing it with my team, I think Iβll do just one date in the United States.β
Goddamn. I love this guy.
Now the questions become: what does Trump do? Is there an online meltdown incoming? Will he attempt to pressure the NFL to cancel Bad Bunny? If he does, how will the NFL respond?
Trump may not want this fight. This may be one of those rare moments he wisely chooses to avoid controversy. His poll numbers are terrible, the Midterms are next year, and his party will need every vote they can get. Alienating young and Latin voters would be a massive, unforced error.
I guess weβll see. In the meantime, weβre about to be treated to a hell of a show. (snip)



