Personally, I don’t think it’s surrender on the part of Meta, nor any of the other media moguls. It’s all of one piece-they’re all in it together with the new 47th president. I’ve read this from others, too, both last night and this morning. We the people are not part of the club. Anyway, here is this.
“I really think this a precursor for genocide,” a former employee tells Platformer
Jan 7, 2025 — 12 min read
Snippet:
I. The past
Donald Trump’s surprising victory in the 2016 US presidential election sparked a backlash against tech platforms in general and against Meta in particular. The company then known as Facebook was battered by revelations that its network dramatically amplified the reach of false stories about Trump and his opponent, Hillary Clinton, and was used as part of a successful effort by Russia to sow division in US politics and tilt the election in favor of Trump.
Chastened by the criticism, Meta set out to shore up its defenses. It hired 40,000 content moderators around the world, invested heavily in building new technology to analyze content for potential harms and flag it for review, and became the world’s leading funder of third-party fact-checking organizations. It spent $280 million to create an independent Oversight Board to adjudicate the most difficult questions about online speech. It disrupted dozens of networks of state-sponsored trolls who sought to use Facebook, Instagram, and WhatsApp to spread propaganda and attack dissenters.
CEO Mark Zuckerberg had expected that these moves would generate goodwill for the company, particularly among the Democrats who would retake power after Trump lost in 2020. Instead, he found that disdain for the company remained strongly bipartisan. Republicans scorned him for policies that disproportionately punished the right, who post more misinformation and hate speech than the left does. Democrats blamed him for the country’s increasingly polarized politics and decaying democracy. And all sides pilloried him for the harms that his apps cause in children — an issue that 42 state attorneys general are now suing him over.
Last summer, the threats against Zuckerberg turned newly personal. In 2020, Zuckerberg and his wife had donated $419.5 million to fund nonpartisan election infrastructure projects. (Another effort that had seemingly generated no goodwill for him or Meta whatsoever.) All that the money had done was to help people vote safely during the pandemic. But Republicans twisted Zuckerberg’s donation into a scandal; Trump — who lost the election handily but insisted it had been stolen from him — accused Zuckerberg of plotting against him.
“We are watching him closely,” Trump wrote in a coffee-table book published ahead of the 2024 election, “and if he does anything illegal this time he will spend the rest of his life in prison.”
By the end of 2024, Zuckerberg had given up on finding any middle path through the polarized and opposite criticisms leveled against him by Republicans and Democrats. His rival Elon Musk had spent the past year showing how Republican party support can be bought — cheaply.
In business and in life, Zuckerberg’s motivation has only ever been to win. And a doddering, transactional Trump presented Meta with a rare opportunity for a fresh start.
All they would have to do is whatever Trump wanted them to do.
II. The announcements
On Tuesday, Meta announced the most significant changes to its content moderation policies since the aftermath of the 2016 election. The changes include:
- Ending its fact-checking program, which funds third-party organizations to check the claims in viral Facebook and Instagram posts and downrank them when they are found to contain falsehoods. It will be replaced with a clone of Community Notes, X’s volunteer fact-checking program.
- Eliminating restrictions on some forms of speech previously considered harmful, including some criticisms of immigrants, women, and transgender people.
- Re-calibrating automated content moderation systems to prioritize only high-severity violations of content policy, such as those involving drugs and terrorism, and reviewing lower-severity violations only when reported by users. (This sounds boring but might be the most important change of all, as we’ll get to)
- Re-introducing discussion of current events, which the company calls “civic content,” into Facebook, Instagram, and Threads.
- Moving content moderation teams from California to Texas to fight the perception that Meta’s moderation reflects a liberal Californian bias. (Never mind that the company has always had content moderation teams based in Texas, or that it was Zuckerberg and not the moderators who set the company’s policies.)
Zuckerberg announced these changes in an Instagram Reel; Joel Kaplan, a Republican operative and longtime Meta executive who last week replaced Nick Clegg as the company’s president of public policy, discussed the changes in an appearance on “Fox and Friends.” (See transcripts of both here.)
One way to understand these changes is as a marketing exercise, intended to convey a sense of profound change to an audience of one. In this, Meta appears to have succeeded; Trump today called the company’s changes “excellent” and said that the company has “come a long way.” (“Mr. Trump also said Meta’s change was ‘probably’ a result of the threats he had made against the company and Mr. Zuckerberg,” dryly noted the Times’ Mike Isaac and Theodore Schleifer.)
Whether this will be enough to get Trump to end the current antitrust prosecution against Meta, or otherwise advocate for the company in regulatory affairs, remains to be seen. By the cynical calculus of the company’s communications and policy teams, though, one assumes that Trump’s comments inspired a round of high-fives in the company’s Washington, DC offices.
But these changes are likely to substantially increase the amount of harmful speech on Meta’s platforms, according to 10 current and former employees who spoke to Platformer on Tuesday.
Start with the end of Meta’s fact-checking partnerships, which perhaps generated the most headlines of the company’s changes on Tuesday. While the company has been gradually lowering its investment in fact-checking for a couple years now, Meta’s abandonment of the project will have real effects: on the fact-checking organizations for whom Meta was a primary source of revenue, but also in the Facebook and Instagram feeds of which Meta is an increasingly begrudging steward. (snip-MORE. Go read; he left Substack because of the nazis, and made Platformer to get his writing to people. It’s free to read, and you don’t have to subscribe, either.)
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