For months, Meta has been restricting content with LGBTQ-related hashtags from search and discovery under its “sensitive content” policy aimed at restricting “sexually suggestive content.”
Posts with LGBTQ+ hashtags including #lesbian, #bisexual, #gay, #trans, #queer, #nonbinary, #pansexial, #transwomen, #Tgirl, #Tboy, #Tgirlsarebeautiful, #bisexualpride, #lesbianpride, and dozens of others were hidden for any users who had their sensitive content filter turned on. Teenagers have the sensitive content filter turned on by default.
When teen users attempted to search LGBTQ terms they were shown a blank page and a prompt from Meta to review the platform’s “sensitive content” restrictions, which discuss why the app hides “sexually explicit” content.
Meta reversed the restrictions on LGBTQ search terms after User Mag reached out for comment, saying that it was in error. “These search terms and hashtags were mistakenly restricted,” a Meta spokesperson said. “It’s important to us that all communities feel safe and welcome on Meta apps, and we do not consider LGBTQ+ terms to be sensitive under our policies.”
Under mounting pressure from lawmakers and amidst a moral panic about young people’s social media use, last year, Meta introduced a new set of “sensitive content” restrictions across Instagram, Facebook, and Threads, aimed at teenagers. “We will start to hide more types of content for teens on Instagram and Facebook,” the company said at the time.
In September, Meta doubled down, forcing users under the age of 18 to use “Instagram Teen Accounts,” a setting which could only be reversed by a parent or guardian. The goal of this change, in Meta’s words, was to “limit … the content [teenagers] see, and help ensure their time is well spent.”
These changes quickly resulted in LGBTQ+ content getting restricted across Meta apps. Meanwhile, heterosexual content, tradwife content, and content featuring straight cisgender couples (even those engaged in romantic activities) has flourished.
“Meta categorizing LGBTQ hashtags as ‘sensitive content’ is an alarming example of censorship that should concern everyone,” said Leanna Garfield, social media safety program manager at GLAAD.
Some LGBTQ teenagers and content creators attempted to sound the alarm about the issue, but their posts failed to get traction. For years, LGBTQ creators on Instagram have suffered shadow bans and had their content labeled as “non-recommendable.” The restrictions on searches, however, are more recent, coming into effect in the past few months. Meta said it was investigating to find out when the error began.
“A responsible and inclusive company would not build an algorithm that classifies some LGBTQ hashtags as ‘sensitive content,’ hiding helpful and age-appropriate content from young people by default,” a spokesperson for GLAAD said. “Regardless of if this was an unintended error, Meta should… test significant product updates before launch.”
Several LGBQT teenagers I spoke to said that they weren’t even aware of the sensitive content restrictions, but said that they struggled to find other LGBTQ young people to connect with through Instagram.
“For many LGBTQ people, especially youth, platforms like Instagram are crucial for self-discovery, community building, and accessing supportive information,” Garfield said. “By limiting access to LGBTQ content, Instagram may be inadvertently contributing to the isolation and marginalization of LGBTQ users.”
The downranking and hiding of LGBTQ+ content comes as LGBTQ rights across the country are under attack.
On December 4th, the Supreme Court heard a major case on banning healthcare for trans youth. Trump has pledged to roll back protections for LGBTQ students, and right wing groups like the Heritage Foundation are working together with Democrats to dismantle civil liberties and restrict young people from accessing social media under dangerous proposed legislation such as the very poorly named Kids Online Safety Act (KOSA).
KOSA co-sponsor Rep. Marsha Blackburn claimed that it’s essential to restrict teens access to social media to “protect minor children from the transgender [sic] in this culture and that influence.”
One of the most prominent voices pushing legislation like KOSA and boosting policies like Meta’s sensitive content restrictions is NYU Stern School of Business professor Jonathan Haidt, whose dubious book, The Anxious Generation falsely ties social media use to teen mental health issues in order to push a moral panic about kids and technology use. This moral panic is then used to justify harmful laws that restrict speech and civil liberties online, and do immense harm to marginalized LGBTQ youth.
In an interview he did with PBS, Haidt boosted a false fringe conspiracy about trans youth known as social contagion or “rapid onset gender dysphoria” theory. Basically: Instagram is turning your kids gay and trans. In December, Barack Obama recommended the book at the top of his annual reading list.
“Meta categorizing LGBTQ hashtags as ‘sensitive content’ is an alarming example of censorship that should concern everyone”
Mark Zuckerberg recently dined at Trump’s Mar-a-Lago club in Florida and is seeking an “active role” in Trump tech policy as the two are “now warming to each other,” according to The Guardian.
The increased censorship of LGBTQ content online is already having devastating effects on young people. For queer teens who rely on social media to connect with their peers and find support, these policies are cutting off vital access to community and representation.
“Meta should not only stop suppressing LGBTQ content in this way, it should also clarify how and why [this error occurred],” said Garfield.
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