“We’re here for one name, and that’s Jesus,” declared Bryce Crawford, a 22-year-old who makes videos of himself accosting strangers, including mentally ill homeless people, under the guise of “winning souls” for Christ. He went on declare that “we’re in the last days” and that every person who doesn’t believe in his version of the gospels will soon “be cast into hell.”
“We’re all on our knees, shoulder to shoulder, under the blood of Christ,” proclaimed the British comedian Russell Brand, who is facing seven charges of sexual assault, including three rape charges, in the United Kingdom. He included Ben Shapiro, by name, in his list of believers, even though Shapiro is Jewish. He then proceeded to insist that Christianity is the key to resolving the conflict between Israel and Gaza, which have primarily Jewish and Muslim populations.
Even rapper Nicki Minaj, newly out as MAGA, understood the primary assignment was talking up Christianity, claiming that she has had “the kind of faith that you think a person is crazy” since she was a little girl.
AmericaFest, as its name implies, is supposed to be a political event, not a church service. By including speakers like Shapiro and Ohio gubernatorial candidate Vivek Ramaswamy, who is Hindu, TPUSA’s organizers were even nodding to the idea that the GOP is supposed to believe in religious freedom and diversity. Or, as Vice President JD Vance put it, “We’re all part of the same American family.” Yet he quickly undercut that message by proclaiming that “By the grace of God, we will always be a Christian nation.” While Vance may claim that you don’t have to be a Christian to be an American, implicit in his words is the idea that only Christians are truly Americans, and everyone else is, at best, second class.
The blunt reality is that AmericaFest wasn’t just overtly religious — it was steeped in Christian nationalism. They equated being an American with being a Christian. But being a Republican, as Crawford suggested in his speech, is synonymous with being an evangelical Christian whose main duty is to convert non-believers. The political message of the event was inseparable from a religious one: that the purpose of the GOP and the MAGA movement is to usher in a religious revival and turn a decadent, secular country into one devoted to a narrow, right-wing version of Christianity.
For decades now, the Christian right has been the most powerful and influential force in the GOP, and yet even by their standards, this marked a dramatic shift toward the theocratic impulse. From a purely rational perspective, this is bad politics. Only 23% of Americans identify as evangelicals. Trump was able to win in 2024 only by convincing large numbers of people outside of evangelical Christianity that he has a secular worldview. This was aided by the fact that he quite clearly doesn’t believe all the Christian language, both coded and overt, his aides coax him to say.
The hype at AmericaFest suggests they are pinning their hopes on this imaginary religious awakening to deliver big wins to the Republicans in November’s elections.
But none of that seems to register with MAGA leadership right now. They’ve convinced themselves — or at least are trying to persuade their donors and followers — that the U.S. is undergoing a massive religious revival. Right-wing media has been pushing the view that huge numbers of Americans, especially young Americans, are converting to fundamentalist Christianity. The hype at AmericaFest suggests they are pinning their hopes on this imaginary religious awakening to deliver big wins to the Republicans in November’s elections.
As my colleague Russell Payne and I reported on in November for Salon’s “Standing Room Only,” Fox News in particular has been running a number of stories claiming a “Charlie Kirk effect” — that the MAGA influencer’s killing in September led to a tidal wave of Americans, especially young Americans, discovering or returning to Christianity.
Since then, there’s been a constant drumbeat of similar claims from right-wing media. “Gen Z embracing faith as more young people return to religion,” Fox News declared again on Dec. 21. NewsNation ran a new year segment that reported a “religious revival” was taking place among the young. This follows many similar segments from both channels dating back months, all swearing to their largely elderly audience that the Zoomers are flooding church services, despite what they may be seeing at their own local congregation. Conservative ministers keep insisting on social media that waves of young people are converting, even as no such numbers show up in surveys with more rigorous research methods.
Much of AmericaFest was also devoted to propping up the narrative that young adults are giving up sex and secularism for Christian nationalism in record numbers. Anti-trans activist Riley Gaines, 25, spoke about how Christianity calls on women to “Get married, have babies, have as many as you can and as early in your married life as you can.” Pastor Keenan Clark, 30, preached, “If you have not submitted to the lordship of Jesus Christ, though you were a conservative, you will find yourself in the bowels of a devil’s hell.” Angela Halili, 29, and Arielle Reitsma, 36, hosts of the “Girls Gone Bible” podcast, preached about saving sex for marriage because “sexual immorality is the only sin that you commit against your own body.”
The presence of Halili and Reitsma is a big clue that this Christian hype may be rooted in something other than an outpouring of faith. As I reported last year, there’s overwhelming evidence that the two podcast hosts were working as poker girls — women who make money at underground poker games by offering flirting and often much more to male players — while launching a Christian channel devoted to preaching the virtues of chastity to young women. Whatever they personally believe, their entire endeavor is rooted in dishonesty, a sin the Bible tends to have more to say about than sexual “immorality.”
There is no evidence-based reason to believe there’s a religious revival among the young that is about to create massive election windfalls for Republicans. On the contrary, a December report from Pew Research found that, “On average, young adults remain much less religious than older Americans. Today’s young adults also are less religious than young people were a decade ago.”
But there’s little doubt that the kind of people who write massive checks to organizations like TPUSA — wealthy, older Republicans — are very interested in hearing that there’s a religious revival in the U.S. It’s worth remembering that TPUSA began as a secular organization, but in 2020, Kirk started to shift to the Christian nationalist cause, arguing there should be no separation between church and state. With this newly religious agenda, money started to pour into TPUSA. Better yet, Kirk nabbed the support of extremely rich Republicans, with half of TPUSA’s $55 million haul in 2020 coming from 10 anonymous donors. In contrast, the organization raised only $8 million in 2016.
TPUSA and right-wing media aren’t the only groups that have a strong interest in creating the illusion of a mass revival swelling among America’s young. Conservative Christian audiences are notoriously gullible, so there’s a big market out there for attention-seekers and outright grifters to cash in using social media. Platforms like Instagram, Facebook and TikTok are awash in young people claiming they have access to Biblical prophecy or know how to perform exorcisms, or who, like the hosts of “Girls Gone Bible,” pair glamorous packaging with claims that young people are embracing an especially sex-free and fundamentalist Christian faith.
There are various degrees of sincerity in these influencers, yet one thing is undeniable: They are exploiting huge audiences of conservative Christians who want desperately to believe in a religious revival and would rather give their time and money to people who are telling them it’s real than to look at the statistics that show that it’s not.
Between groups like TPUSA, right-wing media outlets and social media influencers, there’s now an entire machinery propping up this false narrative that young people are stampeding into the pews. Even as GOP leaders who can read a poll know that the upcoming elections are not looking good for their party, this fantasy of a Christianizing America is leading the everyday MAGA faithful to believe otherwise. A September poll from September shows that 89% of Republicans think their party will win the midterm elections, which is up seven points from April. In fact, the party is forecast to lose seats as its support continues to erode under Trump’s chaotic mismanagement. But none of that matters: TPUSA is here to take Republicans’ money and sell them a story about how all the kids are coming to Jesus — and to the GOP.
