Critics condemn Robby Starbuck, appointed in lawsuit settlement, for โpeddling lies and pushing extremismโ
Robby Starbuck speaks in an interview in New York in March.ย Photograph: Bess Adler/Bloomberg via Getty Images
A prominent anti-DEI campaigner appointed byย Metaย in August as an adviser on AI bias has spent the weeks since his appointment spreading disinformation about shootings, transgender people, vaccines, crime, and protests.
Robby Starbuck, 36, of Nashville, was appointed in August as an adviser by Meta โ owner of Facebook, Instagram, WhatsApp, and other tech platforms โ in an August lawsuit settlement.
Since his appointment, Starbuck has baselessly claimed that individual shooters in the US were motivated by leftist ideology, described faith-based protest groups as communists, and without evidence tied Democratic lawmakers to murders.
Starbuckโs online posts have not changed in tenor since the โanti-DEI agitatorโ was brought into the Meta fold, and his Trump administration connections raise broader questions about the extent to which corporate America has capitulated to the Maga movement.
The Guardian repeatedlyย contacted Meta for comment on Starbuckโs role, and his rhetoric online, but received no response.
The Guardian also contacted Starbuck via an email address associated with his website. In part, he responded: โIt seems your piece is an attempted hit job meant to punish Meta for working with me on AI fairness. Nothing Iโve said has been on behalf of Meta โ they work with people from every political background.โ
He added: โMy role is simple: work to make AI fair for everyone, regardless of their views. Thatโs a goal anyone who believes in fairness should support. What youโre really trying here looks like cancel culture and activism dressed up as journalism, and I wonโt cower for holding the same views as the political party that won the popular vote less than a year ago in America.โ
Heidi Beirich, the co-founder of the Global Project Against Hate and Extremism, said: โIt is appalling that Robby Starbuck was given a hand in Meta operations in any capacity. He peddles lies and pushes extremism, and it is hard to believe any of this will help make their platforms safer or better.โ
Eric Bloem, vice-president of corporate citizenship at the Human Rights Campaign Foundation, said: โPeople should be able to find safe, welcoming communities online. Robby Starbuck pushes a dangerous anti-LGBTQ agenda, spreading disinformation and denying the very existence of transgender people.โ
Starbuck, formerly a music video director, has gained attention as an opponent of corporate diversity, equity, and inclusion (DEI) programs. His pressure campaigns have frequently been directed at companiesย who are perceived as having conservative customer bases, and have induced major American firms to abandon internal DEI measures, or to end their relationships with pro-LGBTQ organizations like the Human Rights Campaign.
Starbuck won his role in the aftermath of one such campaign.
In the midst of a summer 2024 campaign aimed at motorcycle manufacturer Harley-Davidson, Starbuck threatened Meta with a lawsuit over claims its Meta AI chatbot apparently made about him. In August 2024, Starbuck posted a screenshot purporting to show Meta AIโs summary of a Facebook thread of Harley riders angry that the โcompany chose to go woke โ.
A screenshot in reply from a Harley-Davidson dealer appeared to show Meta AI asserting that Starbuck was, among other things, an adherent of the QAnon conspiracy theory, and had participated in the January 6 attack at the Capitol.
Starbuckย responded: โWow thanks for sending, Meta will hear from my lawyers since I was never at J6 and have been a longtime critic of QAnon.โ
That lawsuit was filed last April. Starbuckโs appointment to work with Meta wasย part of the settlement. Other details of the settlement โ including whether or not Starbuck was paid or is receiving ongoing compensation for the role โ were not made public.
On 8 August, Metaโs chief of global affairs Joel Kaplanย posted on Xย a joint statement with Starbuck.
In part, the statement read: โSince engaging on these important issues with Robby, Meta has made tremendous strides to improve the accuracy of Meta AI and mitigate ideological and political bias.โ
The statement continued: โBuilding on that work, Meta and Robby Starbuck will work collaboratively in the coming months to continue to find ways to address issues of ideological and political bias and minimize the risk that the model returns hallucinations in response to user queries.โ
Bloem said: โThereโs nothing unbiased about [Starbuckโs appointment].โ He added: โCoupled with its January rollback of protections against hate speech across its platforms, this decision calls into question Metaโs commitment to keeping LGBTQ+ people and others safe online.โ
โPortland is working with the terroristsโ
Starbuckย hasย longย pushed vaccineย disinformation, and he has amplified false claims made by health secretary Robert F Kennedy Jr.
In July, he boosted aย debunkedย claim made by Kennedy in an interview with Tucker Carlson, in which he claimed that hepatitis B vaccinations led to a 1,135% increase in autism risk, adding: โThis is absolutely criminal. The people behind this belong in jail and the hep B shot should be pulled immediately from the childhood vaccine schedule.โ
As part of his anti-DEI push, Starbuck has also spreadย overheated claimsย andย falsehoodsย about transgender and LGBTQ people.
He has also boosted such claims made by members of the Trump administration.
In March, boosting a claimย Donald Trump made in an address to Congressย that the government had spent โ$8m for making mice transgenderโ, Starbuck wrote: โDemocrats are trying to pretend that Trump was wrong about the government funding a study to turn mice transgender. He was NOT wrong. This is the study and itโs vile. Eighty female mice were โsacrificedโ after their last injection. Democrats funded this.โ
In fact, the mice studies sought to gauge the effect of hormone therapy on maladies such as wound-healing, HIV, and infertility.
Starbuckโs online demeanor has continued largely unchanged since he was appointed, with him backing far-right figures in America and around the world and posting dubious pro-Trump narratives.
Starbuck recently expressed support for authoritarians and he posted a video of Stephen Millerโs speech on theย Memphis Safe Task Force, which has seen federal officers and national guard troops making arrests in there.
Starbuck added the caption: โIโve been advocating for us to make Memphis safe again for YEARS now by carrying out similar initiatives @nayibbukele executed successfully in El Salvador and finallyโฆ Itโs happening.โ
El Salvador president Nayib Bukele, self-styled as the โworldโs coolest dictatorโ, is celebrated by the far right in the US for his unconstitutional crackdown, which has seen up to more than 1.5% of the countryโs population imprisoned, almost a quarter of those without trial,ย according to World Prison Brief.
Starbuck also baselessly asserted that city officials in Portland were working with anti-fascists, and appeared to urge a violent response. Starbuckย claimedย that injuries to rightwing online personality Katie Daviscourt indicated that โthe leftist government in Portland is working with the terroristsโ, adding: โItโs time to treat Antifa cells like we would treat Isis cells.โ
In a comment on this allegation, Starbuck wrote: โThe record is not in dispute. Portland councillors Angelita Morillo and Candace Avalos both publicly defended an antifa activist charged with assaulting a federal officer. Morillo has even posted tips to help antifa evade law enforcement. โ
He added: โWhen elected officials openly side with violent extremists, they are enabling them.โ
Morillo told the Guardian: โWhen influencers like Robby refer to โterroristsโ, Iโm not sure who theyโre talking about โ the guy in the frog suit? The people doing the Cha-Cha Slide outside the Ice facility in Portland? I canโt take anyone seriously who relies on sensationalized clips, AI content and outright lies to inform their thinking.โ
Avalos said: โPeople are free to say what they like on social media. That doesnโt make their statements true, and it doesnโt mean we have to take them at face value.
โAs a federal judge found in her recent ruling against the administration, the idea that there are coordinated attacks from โantifa, and other domestic terroristsโ, as Trump alleged on Truth Social, is simply โuntethered to the factsโ. Who should we listen to: a sitting federal judge or someone with a Twitter account?โ
She added: โWhen I advise my constituents on how to protect themselves from federal agents acting unlawfully, I am speaking to the vast majority of Portlanders, who rightfully oppose fascism and are certainly not terrorists.โ
Starbuck also claimed that a high profile Trump detainee who was once incarcerated in Bukeleโs brutal Cecot prison that โKilmar Abrego Garcia [is] almost certainly an MS-13 memberโ.
Twoย federal judges this yearย rejectedย the administrationโs claims that Abrego Garcia is a member of MS13, and the government was ordered to facilitate his return from El Salvador.
Commenting on his allegation, Starbuck wrote: โThis is simple: an immigration court, DHS, and the president of the United States all identified Garcia as an MS-13 member. Denying it is no longer reporting โ itโs spin in the pursuit of your own make-believe narrative. So once again, my language was perfectly appropriate.โ
(*** Editorial edit from Scottie.ย ย This statement above by lying Starbuck is completely false yet he does as most hateful bigots do and repeat forcefully as it if it was a truth everyone knows and given by go.ย It is the tatic of a scammer, he is lying yet the maga media will report what he says as truth when again it is a lie. This guy is perfect for the tRump party area, if we say it then it must be the truth because we say it.ย ย Hugs *** )
โThis is domestic terrorismโ
In recent weeks, Starbuck has energetically attempted to connect the alleged perpetrators of high-profile shootings to the Democratic party.
These claims culminated in aย videoย posted to X in which he claimed that โin less than 2 weeks there have been 5 domestic terrorism attacks by leftistsโ, citing the assassination of Charlie Kirk, the armed attack on an ABC affiliate in Sacramento, California; the attack on a wedding reception in Nashua, New Hampshire; and the attack on an Ice facility in Dallas. Another example he offered were purported chants of โFuck Charlie Kirk!โ by leftists in New York in the wake of Kirkโs death.
In anย earlier post, he cited the same events and claimed: โThis is domestic terrorismโ.
The manย accused of the Sacramento ABC attackย does have a long history of posting anti-Trump messages on social media, according to prosecutors, and spent two decades as โa lobbyist for healthcare, tribal and labor interestsโ, according to the New York Times.
Evidence for connections between the other perpetrators and the Democratic party, or even the broader left, is either tenuous or non-existent.
The claim about chanting demonstrators appears to arise fromย mid-September videos of counterprotestersย who, according to videos taken by independent journalists, disrupted a memorial vigil for Charlie Kirk in New Yorkโs Washington Square. The identities, allegiances, and organizational affiliations of the counterprotesters are unspecified, and few media outlets reported on the story exceptย Russian outletย Pravda.
However, Joshua Jahn, who turned his gun on himself after the Dallas Ice attack, wasย reportedly registeredย as an independent in Oklahoma, and was described by friends as someone with โa vaguely libertarian bent who despised both major parties and politicians generally, including Trump, but who didnโt engage with politics beyond thatโ,ย according to reportingย by journalist Ken Klippenstein.
Hunter Nadeau, accused of killing one and wounding two others in an attack on a country club in Nashua, New Hampshire, reportedly yelled โFree Palestineโ during the attack. But state attorney general John Formella said Nadeau โmade a number of statements during the shooting and appeared to be attempting to cause chaos in the moment as opposed to showing a hate-based motivationโ,ย according to NPR.
Formella added: โWe donโt have any evidence to indicate that this was a hate-based act.โ
Tyler Robinson, the man accused of Charlie Kirkโs murder, was reportedlyย registered as a non-partisan voter in Utah, although family members indicated he had moved politically to the left, according to prosecutors.
Nevertheless, investigatorsย reportedly told NBC Newsย that โthus far, there is no evidence connecting the suspect with any leftwing groupsโ.
All of the reporting clouding the political allegiances of the shooters was on the public record on 25 September, when Starbuckย repliedย to an X user who challenged him that โevery single one of the cases I just pointed out are leftistsโ, blaming โleft wing leaders โฆ and their crazy followersโ.
Starbuck reiterated his claims about each shooter to the Guardian and linked to four sources he claimed supported him, including aย Daily Mail storyย about Facebook posts by Joshua Jahnโs mother, and aย protest footage videoย published to YouTube by one of the previously cited independent videographers.
He further responded with accusations about the Guardian, writing: โWhy is the Guardian fixated on trying to downplay leftwing violence instead of investigating the clear surge of it?โ
He added: โI donโt have the luxury of ignoring this reality โ my security team and the FBI are actively handling ongoing death threats against me. The dismissiveness from outlets like yours makes you complicit in emboldening this violence.โ
The lawsuit that took Starbuck to Meta was carried out by a firm with Trump administration connections.
Dhillon Law Group (DLG) filed suit in Delaware on behalf of Starbuck. In aย press release, the firm said Metaโs chatbot had made โprovably false and defamatory statementsโ about Starbuck.
Between the original posts and the lawsuit, DLG founder Harmeet Dhillon was nominated and confirmed as Donald Trumpโs assistant attorney general for civil rights. Trump named her as his pick in December and she was confirmed in April, weeks before Starbuckโs settlement.
According to Office of Government Ethics filings, Dhillon divested her ownership in Dhillon Law Group in the firm in favor of her brother, a non-equity partner in the firm.
In her 27 February ethics agreement, however, Dhillon wrote that she would โretain an interest in a portion of future recovery in 21 contingency fee cases based upon a fixed percentage of compensationโ.
The Guardian contacted the justice department to ask whether Starbuckโs case was one of the 21 that Dhillon retained an interest in. Initially, an automated response warned that โduring the current lapse in appropriations, this inbox will not be monitored on a regular basisโ.
A spokesperson subsequently responded in an email, writing: โAAG Dhillon does not currently have any role in cases involving Mr Starbuck and their relationship is one of friendship and former client.โ
The Guardian then asked whether or not she had a role in his case at the time it was settled in April.
The spokesperson said no.
The Guardianย previously reportedย that Dhillon earned a six-figure salary as CEO of a nonprofit, the Center for American Liberty (CAL), according to filings from 2021, 2022 and 2023. During that period, Dhillon Law Group received more than $1.3m as a contractor to the organization over two years. Dhillon, several CAL clients and Dhillon Law attorneysย also shared the servicesย of the same Republican-aligned PR operative.
During Dhillonโs leadership, the CAL pursued a myriad of culture-war lawsuits on behalf of rightwing influencers, โde-transitionersโ and parents of transgender children, and churches that had been subject to Californiaโs pandemic restrictions.
Beirich, the extremism expert, said: โThis is just another example of Meta caving to Trump and his allies, and bogus charges of political bias, and makes a mockery of fair content moderation on Metaโs various platforms.โ
Elsewhere in his comments to the Guardian, Starbuck wrote: โYou should be honest with Guardian readers about the fact that youโve been accused of extremely close ties with antifa.โ