I remember when penny candy went to nickel candy under Pres. Nixon, and applied what we learned in our school “Weekly Readers” to figure that out. Of course there were larger problems. A few years later, my dad lost his business due to general economic woe with high inflation, and I’m pretty sure everyone remembers how personal and smaller business econ went in the 80s. I don’t know why we have to repeat history, when certainly more than a few people can remember this stuff. But, here it is in a concise video. Sharing it would be awesome!
Category: Economics / Economy / Income / Financial
It’s A Bird’s Life
Yellow-breasted Chat
Icteria virens
Also Known As
- Buscabreña (Spanish)
- Reinita Grande (Spanish)
- Chipe Parlanchín (Spanish)
- Chipe Arriero (Spanish)
About
At first glance, the Yellow-breasted Chat seems to be a mishmash of many bird families: its larger size and stout bill resemble a Scarlet Tanager’s, while its skulking habits and complex vocalizations seem more like those of a thrasher or mockingbird. Taxonomically, this bird was considered an unusual wood warbler in the family Parulidae. However, in 2017, the American Ornithologists Union gave this bird its own family — Icteriidae — based on its unique physical and genetic features. It is considered to be related to the blackbirds and meadowlarks of the Western Hemisphere.
Among birders, the Yellow-breasted Chat is best-known for two features of its behavior: its habit of staying hidden at most times within the thickest vegetation available, and its loud, wild, weird song and flight display. In 1953, ornithologist Arthur Cleveland Bent described the Chat’s song as a “medley of strange sounds, musical and otherwise, catcalls, whistles, and various bird notes coming from points now here, now there in the bushes” — sounds which would “betray the presence of this furtive and elusive clown among birds.” The song is indeed a strange and wonderful mix of cackles, clucks, whistles, and hoots. Only males are known to sing, and they do so from deep inside the densest cover. A male chat may sometimes sound as if he’s laughing at the frustrated birders trying to locate him. (snip-MORE)

And thanks to MDavis for intro’ing this guy, who is great!
The Word Of The Term Is Corruption
I’d run across this article linked somewhere earlier this past week. But, I couldn’t read it or post it, because it was behind a paywall. Well, thanks to Punctuated.Equilibrium over on MPS Friday night, here it is! Well, a goodly snip of it. Give ’em a click to read it all, because they lifted the paywall so that everyone who wants to know can read it.
The everything, everywhere, all at once corruption story.
I’m pleading with you to look at the president’s self-dealing.
1 May 2026 Written by: Isaac Saul
(snip-skipping a bit at the top)
During President Joe Biden’s term, the Department of Justice could say, at least, that it had investigated the president’s son. Republicans in Congress also conducted a yearslong investigation into the Hunter Biden business ties and how they might link back to the president. Here, though, we have nothing; every story I’m about to point to has not produced even a unified statement of concern from, say, a half dozen Republican senators worried about government corruption.
Remember, Hunter’s story was about drawing a $50,000/month salary while his dad was vice president and then allegedly trying to arrange some business ventures he might cut Joe Biden in on once he was out of office. Republicans’ yearslong investigation never turned up any hard evidence of the latter, though there was enough smoke I still think the story was plausible.
Today, we’re talking about the president’s children launching multi-billion dollar business ventures — several of them — while the president is in office, and then explicitly exchanging all manner of domestic policy victories, foreign policy concessions, and literal pardons in the construction of those deals. Trump himself has all but admitted this is happening. He told The New York Times that “nobody cared” when he tried to separate his family business from his administration during his first term, so he isn’t even trying now.
I have tracked these stories with one of my senior editors for the last year and a half. The list of things that have happened is so long and shocking when you see it all together that I’m not entirely sure how to present it. I’ve gone back and forth; maybe I should build a flow chart? What about a spreadsheet? Should this be a YouTube video, instead of a written piece? Will anyone actually read the entire thing? Can anyone actually process this level of self-dealing, corruption, and shadiness at once?
Ultimately, I decided that the best I can do is try to write all these instances down in an engaging way that might grab your attention and wake us all up from whatever stupor we’re in. So… here goes.
Let’s start with the cryptocurrency.
Perhaps the largest vehicle for Trump’s self-dealing has been his foray into cryptocurrency. This is a complicated space that I will try to make as straightforward and simple as possible.
In 2024, the Trump family launched a crypto company called World Liberty Financial. Trump is listed as a “co-founder emeritus.” By December of 2025, they had profited roughly $1 billion from proceeds while holding $3 billion in unsold cryptocurrency tokens, amassing a fortune larger than their entire real estate portfolio. At the same time the president was pushing his family’s new crypto venture, he was cutting crypto regulation, touting the potential of private digital currencies to help the U.S. economy, and promising to unleash the industry he and his family were simultaneously profiting from.
But the president wasn’t only directly making money in an industry he was deregulating; the Trumps benefitted through intermediaries, too. Last summer, World Liberty Financial bought a publicly listed firm and raised $750 million from investors to buy its own cryptocurrency, WLFI. The Wall Street Journal tepidly described this setup as an “unusually circular transaction with the same party as buyer and seller” that could net the Trump family an additional $500 million.
Essentially, the Trump family launched a cryptocurrency firm while deregulating the crypto industry, then bought a separate firm that it used to buy its own cryptocurrency while also raising three quarters of a billion dollars from investors to buy that same cryptocurrency.
Just days before he was inaugurated, Trump also launched a personal “memecoin” called $TRUMP. Memecoins are cryptocurrencies made about internet jokes, pop culture moments, or viral trends. They have no underlying value or technological purpose; the value of the coin is driven entirely by social hype. Trump created hype for his memecoin by launching it months after being elected and just three days before being inaugurated. He promoted $TRUMP on social media and, while president, even held a dinner for the top 220 holders of the coin at one of his golf resorts in Virginia. He held another one at Mar-a-Lago this past weekend. The initial coin offering released 200 million tokens of its billion-token supply to the public on the first day. The price skyrocketed 300% overnight and hit an all-time high of $74.27 on January 19, right before Trump’s inauguration. $TRUMP has since cratered, losing 97% of its value (for context, if you had bought $1,000 at its peak, your $1,000 would now be worth about $30).
Trump, naturally, profited. The exact figures are hard to pin, but The Financial Times estimated that the scheme netted him personally about $350 million, while Trump’s holdings of the coin through a separate partnership could be worth billions more. It wasn’t just the president, either; First Lady Melania Trump launched her own memecoin, which also skyrocketed in value before a massive sell-off that she profited from (what people in the industry call a “rug pull”). Most of the people who bought and held the coin based on the hype the Trumps created ended up losing most of their money, but the coin’s creators got rich (or, in this case, richer).
This cryptocurrency foray hasn’t just been a vehicle for self-enrichment, but also a vehicle for quid pro quos. Perhaps the most obvious and overt involved Justin Sun, a crypto billionaire who was being investigated by the SEC for fraud. Sun, in the midst of his investigation, bought $75 million of WLFI — the World Liberty Financial coin — and then became an adviser at the company. Shortly after that investment, the SEC backed off its investigation and settled with him for $10 million, a small fraction of the expected penalties he was set to pay (on top of potential prison time). Of course, it’s possible that the SEC, an organization now openly being influenced by the president, just happened to back off its investigation in the weeks following Sun’s $75 million investment into Trump’s crypto firm.
It’s also possible that the two events are related.
The crypto story, though, hardly ended there. In late April, CBS reported that Sun was suing the Trump administration’s World Liberty Financial, alleging fraud. That’s right: Sun, whose initial case has since concluded, has now turned around and sued the Trump family, alleging that the president and his sons are illegally blocking him from selling his digital tokens that are worth as much as $1 billion. Sun also claims that World Liberty Financial tried to pressure him into investing in its stable coin, and that the company froze his tokens after he refused to commit more money to the business.
It’s hard to identify the villain.
Sun’s apparent quid pro quo to get out from under government oversight is just one example. Changpeng Zhao, the founder of Binance, was pardoned by President Trump shortly after Zhao helped boost WLFI’s prominence by allowing the currency to be traded on the crypto exchange Binance, which Zhao started. After the pardon, Zhao became one of the Trumps’ business partners, boosting the family’s crypto empire while skating serious charges that he allowed money to flow to terrorists, cyber criminals, and child abusers on his platform.
If that’s not enough, more shocking news broke this week. According to The Wall Street Journal, World Liberty Financial inadvertently partnered with two men the U.S. government had sanctioned a month before for helping run a transnational criminal syndicate that had stolen billions of dollars from Americans through online scams. To repeat: Last fall, the Trump administration announced criminal charges against a transnational criminal syndicate for stealing billions of dollars from Americans in online scams. A month later, two of the men it sanctioned partnered with the Trump family’s crypto company.
The evidence of crypto investments from foreign nationals operating as de facto bribes doesn’t end there. Consider the story of Sheikh Tahnoun bin Zayed Al Nahyan, the brother of the United Arab Emirates (UAE) president and one of the most powerful politicians in the Middle East (he’s served as the UAE’s national security advisor since 2016). He stewards an empire of wealth worth roughly $1.5 trillion, and a firm closely tied to him secretly signed a deal for a 49% stake in WLFI worth $500 million — including $187 million paid upfront to Trump family entities just days before Trump’s inauguration. Shortly after Trump took office, the administration undid a national security block that would have prevented the UAE from getting up to 500,000 advanced Nvidia AI chips.
Some right-wing writers, like National Review’s Andrew McCarthy, have been brave enough to take this story head-on — but many have ignored it.
Sometimes, the favors happen en masse. The crypto industry as a whole was a top donor to Trump’s 2025 inauguration fund, and the SEC then dropped or paused over a dozen cases against crypto firms, or simply handed them huge access to government-directed crypto entities. Several of those cases, like Sun’s, were tied directly to donations. Coinbase donated $1 million; its lawsuit was dropped. Ripple ($4.9 million) and Solana ($1 million) had their tokens added to the national Digital Asset Stockpile.
I want to pause here to remind people that we spent all four years of the Biden administration talking about Hunter Biden’s alleged $50,000 a month salary while working at an energy firm in Ukraine, and the possibility that he was setting up some business deals for his father after he left the vice presidency. Rep. Marjorie Taylor Greene (R-GA) introduced articles of impeachment alleging Biden “abused the power of the Office of the Vice President, enabling bribery and other high crimes and misdemeanors, by allowing his son to influence the domestic policy of a foreign nation and accept various benefits—including financial compensation—from foreign nationals in exchange for certain favors.”
Conversely, the final tally of investments from parties with conflicts of interest into crypto assets personally managed by the Trump family safely enters the range of billions of dollars — a scale of thousands of millions, in just one sector and in just over one year, while the president was actually in office.
It’s not just cryptocurrency.
(snip-MORE. It reads just as quickly on the page)
Mehdi CHALLENGES Graham Platner on His Tattoo and More
In this interview Graham Platner responds to his detractors accusations against him. He discusses the tattoo and the Jewish times report that says he had talked about it while working at a bar during the time frame he was not working there. So there is not any credible evidence that he knew what the tattoo was. As he said why would he have danced with it in full display to his extended Jewish family? He makes sense. He understands that people may not like him because he is not polished as a politician. He also says he stumbles verbally and struggles to correct and improve himself. It was a hard hitting interview and Platner came off as very reasonable. Hugs
Now, in this must-watch interview, Mehdi Hasan speaks to Platner not just about his vision for a progressive “political revolution” in Washington DC but also about some of his controversies, including his social media and his tattoo that resembled a Nazi symbol.
Now Here’s An Idea-
“This person is already thinking bigger, writing, ‘If this succeeds the people can band together to buy even more companies that get intentionally bankrupt by private equity and we can start bringing back consumer friendly practices or seizing the means of production maybe.’”
Man crowdsourcing to purchase shuttered Spirit Airlines exceeds $437 million in days
“Get in losers, we’re going to buy an airline.”
“Get in losers, we’re going to buy an airline” is the short bio next to the smiling face of Hunter Peterson, an aviation enthusiast making waves as he tries to disrupt the air travel industry. On Saturday, May 2, at 3 a.m., Spirit Airlines abruptly shuttered, leaving thousands of employees out of work and thousands of travelers holding unusable tickets.
There was no notice or warning. One day, people were booking tickets, and the next, the budget airline went dark. The airline made air travel affordable to a subset of people who otherwise couldn’t afford it.

Canva
The FAA and other airlines scrambled to offer solutions for those booked with the budget airline. While Spirit is offering refunds, the loss of a budget airline giant will be felt. Peterson decided to go further by doing something unheard of in the airline industry–crowdsource to buy an airline.
The idea behind crowdsourcing funds is to make the airline people-owned. This means there would be no corporation backing the airline. No overpaid CEO, and no large shareholder who gets to decide the fate of the company. Peterson calls it Spirit 2.0, and much to his surprise, an astonishingly large number of people were interested.
What started as a zany idea quickly turned into an unexpected movement. Peterson set up a website where interested people could pledge money starting at $45–the average price of a Spirit ticket. The potential CEO wanted to keep the price point within reach. None of the money has left anyone’s accounts. Their pledge acts as a placeholder for future funds, but the clock is ticking.
It may sound like an elaborate joke or scheme to go viral, but Peterson is doing the work. Not only has he met with the Spirit Flight Attendants’ Union, but he’s also spoken with attorneys. In videos shared on Instagram, he explains the importance of doing the legal footwork before money leaves people’s accounts.
“I just got off two calls,” Peterson says. “One, with one of the largest law firms in the world that specializes in mergers and acquisitions, aviation distress assets, and debt, and they basically said, this is doable. We can do this. I also got off a call with someone that represents high-net-worth individuals who may be interested in basically giving us some money to just burn to figure out the legalities of this.”
Peterson explains that in less than a week, they’ll be auctioning the operation certificate for Spirit. This means that if this lofty goal is going to be reached, potential small-donor investors need to reach the astronomical $1.75 billion total. Yes, billion.
Before giving the brief update, Peterson’s site letsbuyspiritair.com had already raised over $24 million. The total continues to climb rapidly, with people pledging amounts anywhere from $45 to $850. Since the website popped up, the total pledged has reached $437 million, and it’s restoring hope in people trying to make this proposed people-owned airline a reality.
“ITS ACTUALLY HAPPENING WE CAN DO THIS,” one person screams.
“Is this feeling I have…. hope? It’s been so long since I’ve felt it lol,” another says.
This person is already thinking bigger, writing, “If this succeeds the people can band together to buy even more companies that get intentionally bankrupt by private equity and we can start bringing back consumer friendly practices or seizing the means of production maybe.”
Someone else shares, “This Spirit Airlines 2.0 project is giving me hope for America. I know there are more important fish to fry when it comes to issues in America. But if we are successful with this, imagine all the other issues we can address (e.g. healthcare, reparations, homelessness, etc.) using this framework. Like truly power to the people.”
Pete Hegseth’s Far-Right Pastor: “Immodestly Dressed Women Are Sluts Who Just Give It Away To Every Slob”
The Times of London reports:
A week before the US went to war with Iran, Pete Hegseth, the war secretary, invited the head of his church to lead prayers at the Pentagon. From his pulpit in Idaho, Doug Wilson, a 72-year-old ultraconservative pastor, preaches that homosexuality is a sin, women who dress immodestly are “sluts”, and Charles Darwin’s theory of evolution is the “silliest thing in the world”.
Despite Hegseth’s evangelising, Wilson says the Trump administration is far from morally pure. He says the president is “not someone I would call a godly Christian man”, and disagrees with Trump’s appointment of a gay man, Scott Bessent, as his Treasury secretary because homosexuality is not just a sin, it is “a bad one”.
Of all his gripes, however, Wilson is most indignant about the 1960s sexual revolution, a moral catastrophe that he condemns frequently in his blog posts, sermons and books. He thinks women should dress modestly. But what is modest dress? “Not what they’re doing now,” he says. “I could pick on yoga pants.” He continues: “Men know what they think of hookers, which is not very much. When you’re just giving it away to every slob on the bus who wants to look, you’re degrading the currency.”
Does that mean Wilson and his followers sympathise with the dress codes enforced by Shia clerics in Iran? “No, because wrapping them up in a bedsheet is another way of degrading them. It is possible to be modest and attractive — attractive without attracting. Bundling them up the way really conservative Muslims do is a different kind of degradation. Like you’re not a person. But for a woman to dress like a slut is a different kind of degradation. Both kinds of degradation play off of each other.”
Read the full article. It’s quite the deep dive.
Wilson appeared here last month when he called for criminalizing homosexuality and outlawing all LGBTQ events.
In March, Wilson declared that under his Christian nationalist theocracy, all non-Protestant public events – such a Catholic parades that venerate the Virgin Mary – would be banned.
Also in March, a separate pastor at Hegseth’s church prayed for God to kill Senate candidate James Talarico.


EEOC Sues NYT For Anti-White Male Discrimination
Axios reports:
The Equal Employment Opportunity Commission has sued the New York Times for discriminating against a white, male employee who claims to have been denied a promotion based on his demographic attributes. It marks the third lawsuit President Trump or his administration has filed against the Times in less than five years.
The Times also filed its own lawsuit against the Defense Department last year over its restrictions on journalists. A federal judge ruled in the outlet’s favor in March. The EEOC said Tuesday that the lawsuit, filed in U.S. District Court for the Southern District of New York, alleges the Times violated the Title VII of the Civil Rights Act of 1964, as amended.
The federal agency, which sits under the executive branch, pointed to the lack of promotion for a “well-qualified white male employee” along with the Times’ diversity, equity, and inclusion policies and a 2021 “Call to Action” to increase non-white and female representation in its leadership. “Federal law is clear: making hiring or promotion decisions motivated in whole or in part by race or sex violates federal law. There is no diversity exception to this rule,” EEOC chair Andrea Lucas said in a statement.
New York Magazine reports:
People at the paper say the claim is absurd. “I’m sorry, there are plenty of white guys at the top of the New York Times. Not really something that’s holding you back,” said the reporter. To name one prominent example, Joe Kahn, the paper’s executive editor, is a white male, as are many members of the masthead.
Rhoades Ha, the Times spokesperson, said, “The allegation centers on a single personnel decision for one of over 100 deputy positions across the newsroom, yet the EEOC’s filing makes sweeping claims that ignore the facts to fit a predetermined narrative.”
The employee originally filed the complaint in July 2025 with the EEOC office in New York. One staffer noted it could now be impossible for the Times to take action against the complainant: “This person now has job security for good after this suit. What a mess.”
Purely by coincidence, yeah, last week the NYT reported on the “deeply demoralized” work culture at the EEOC.
EEOC chief Andrea Lucas last appeared here when a judge ruled that she can have the names of Jewish employees at the University of Pennsylvania.
She appeared here in January 2026 when she ended federal guidelines against anti-LGBTQ workplace harassment.
In December 2025, Lucas appeared here when she posted a video seeking plaintiffs in lawsuits for anti-white male workplace discrimination.
Vatican criticizes conversion therapy, features gay Catholic testimony in ‘historic’ report
Advocates for LGBTQ+ Catholics expressed surprise to see the Vatican publishing the testimonies of married gay men.Some of the hundreds of LGBTQ+ Catholics and their families who joined a Holy Year pilgrimage to Rome, celebrating a new level of acceptance in the Catholic Church and crediting Pope Francis for the change, walk through the Holy Door of St. Peter’s Basilica at the Vatican, Sept. 6, 2025. (AP Photo/Andrew Medichini)
From “The White Pages”
I have appointments throughout today, so I’ve set up a few things to read. This one is interesting in that it ties several things together to show us how not only our government but our companies are selling us into thinking we might actually get some fair treatment. It piqued my interest because of the strike last week; it seems “brands” are trying to work against being seen as part of those needing to understand what we the people don’t like how things are and that we expect change. Resist-
Endless shrimp is a force that gives us meaning
The brands heard that you were lonely and would like to propose a solution
Red Lobster wants your attention. You can tell, because their current ads deploy not one but two separate announcers. There’s the expository guy. He’s a little pushy but at least he sticks to the facts. And then there’s the loud guy. He’s got a deep voice. He sounds like he’s broadcasting live from the submerged city of Atlantis. He says it with feeling, and also reverb.
“Because you’ve been asking… a lot… and we made it happen.”
So claims the not-from-Atlantis announcer. But what’s he talking about? We have been asking for many things. To be able to afford homes, for example, or not to have war crimes committed in our names, or to have our planet still exist twenty years from now.
Oh, this is about shrimp. Endless shrimp. It’s back, or so I’m told, in multiple forms. Every time the less pushy guy shares one of the currently available shrimp offerings, his partner pipes up with a complementary point straight from the bottom of the sea.
“Walt’s favorite shrimp.”
“ ENDLESS!”
“Garlic shrimp scampi”
“ENDLESS”
“Shrimp linguini alfredo”
“ENDLESS?”
“And all new marry me shrimp”
“ALL ENDLESS!”
The duo isn’t wrong. Endless shrimp is back. While the previous iteration didn’t technically bankrupt the chain (the real culprit was private equity and real estate chicanery) it was, by all accounts, an absolute mess. American consumers, who rightfully identified that they were getting ripped off in every facet of their lives, leapt at the opportunity to get one over at least one big business.
Back when Endless Shrimp was a permanent feature, shrimp hoarders would occupy tables for hours at a time, not leaving until they beat the house. The real victim of this behavior was, of course, the chain’s underpaid servers (if you walk into a restaurant with “me against these suckers” mindset, you’re less likely to view your waiter as a fellow victim of capitalism and you’re definitely not going to tip well). For the C-Suite, though, the larger concern wasn’t the dignity of their employees. It was a jumbo-sized hole in their bottom line.
It’s like The Boss once sang. Endless shrimp dies baby, that’s a fact. But maybe the endless shrimp that dies, some days comes back. Put your make-up on, do your hair up pretty, and meet me tonight at the only Red Lobster still open in your city.
I’m not all that interested in the relative success or failure of chain restaurant promotions, but I do care about the various ways corporations try to win our affection (meaningful cultural signifiers, or so I’d argue). And contra the two announcer voices, the most interesting thing about Red Lobster’s promotion isn’t the shellfish, either of the Walt’s Favorite or Marry Me varieties. It’s what’s whispered rather than shouted.
You see, the biggest difference between the current iteration of Endless Shrimp and its unprofitable predecessor is that now Red Lobster wants you to know that you (the shrimp-loving consumer) and they (the company) are in this together.
If you want the full story, I highly recommend this piece by Luke Winkie in Slate, but here’s the truncated version. There are varieties of shrimp on the Red Lobster menu that aren’t officially part of the promotion. They’re on the menu, but excluded from the benevolent blanket of endlessness. But if a customer were to ask for unlimited quantities of a non-official item (for example, Crispy Dragon Shrimp, a food item that I’m assured contains no actual dragon), the server is to welcome them into a cool secret. Their official, handbook-mandated line? “These items aren’t on the menu for this promotion, but I would be happy to make an exception for you.”
It’s like they say, “the exception is the rule.” Except literally, and by mandate. Servers are required by corporate policy to act like you and they are cheating the system, in hopes that when you remember the night you rode the dragon (shrimp), you remember it not as a conspiracy-of-one, but a sneaky secret between you and your best friend (Red Lobster restaurants, a subsidiary of the Thai Union Seafood Company).
This is not a new psychological trick. It’s a classic low stakes confidence game. The most effective way to a mark is to convince them that they are, in fact, in on the con themselves. It’s the same move that car salesmen use when they leave the room to “talk to their manager” before returning with a report that “he didn’t want me to give you this deal, but…”
It’s still striking, though, to see the strategy laid out in grandiose internal strategy documents. A beleaguered but iconic American brand name, flailing for its survival, hedges its survival on two bets. First, that you are tired, angry and aware that you’re on the wrong side of a rigged game (correct). And second, that, by offering you a facsimile of camaraderie and a very real pile of seafood, that they can win your loyalty (huh).
“[This is] about more than just shrimp,” the document proclaims. An absolute work of art, that sentence.
“[It’s] about creating an experience that says, ‘We listen to you.”
“When guests see Endless Shrimp back on the menu, they feel heard and valued.”
I have never addressed a sit-down chain’s internal strategy document, but I’m sure I speak for all of us when I say, tears in my eyes: Red Lobster, thank you. THIS is what democracy looks like.
As Eli Zeger argued in his 2020 essay about companies that talk like snarky teens on social media, this particular iteration of the “brand as friend” canard is the product of the marriage of late stage capitalism (and its reliance on the selling of “ideas” rather than goods and services) and the post-Citizen United codification of corporate personhood. Red Lobster isn’t a restaruant anymore. It’s your rule-breaking, shrimp loving, newly empathetic pal. It sees you. In fact, it is the only one who see you. It gets that you’re broke, but more so that you’re alone. It’s no longer offering you cheap shrimp (the price tag for the promotion has risen markedly since its last iteration). It’s promising you something more important– belonging, connection, a port in the storm of alienation and precarity we’re all weathering.
Red Lobster’s friendship?
“Endless”
Or that’s the idea at least. Apparently, the promotion hasn’t been as lucrative as the company had hoped, at least so far. It’s not 2016 anymore. We’re seeking something more these days. Bread and roses? Perhaps, but definitely not just shrimp.
But Red Lobster isn’t alone, in surveying a landscape of mass alienation (economic, relational, spiritual) and seeing a business opportunity. Advertising agencies are publishing unironic blogs chillingly titled “the loneliness crisis: how brands can step up?” Silicon Valley’s greatest minds heard that you wanted community and responded with sycophantic AI chatbots. Apparently, our tech overlords’ understanding of human relationships is a robot who agrees with you all the time, including when you muse about harming yourself. Even the outright scammers get it. Gone are the days of far flung princes offering you a financial windfall. As you may have experienced personally, the hot new con is… pretending to be an acquaintance and inviting you to a party.
This is a step beyond the classic commodification funnel, as documented in nineties leftist classics like No Logo and The Conquest of Cool. The brands are no longer promising a great deal, or even hipness. What’s on offer now is the dream of a welcoming community, one deep enough to solve for the isolation that the companies themselves helped create.
That’s very depressing, of course, both the reminder that our economy has always been built on the exploitation of vulnerability, and the reality that there’s just so much more vulnerability to be exploited at this particular moment.
But there’s another truth, not a counterpoint, but a complement. How fortunate, for those of us who actually want to connect with other human beings, rather than just make a quick buck off of them. We already have what every corporation in the world wishes they had– the fact that, when we offer a space by our side, to either a stranger or a friend, we actually mean it. We’re not trying to trick you into springing for a Main Deck Margarita Flight to go along with your shrimp. We’re not trying to mine your data or add you to a marketing funnel or load you up with debt and junk. We just think this world would be more navigable together rather than apart.
And as an organizing opportunity? From union drives to neighbor-to-neighbor activism to the precious few political campaigns that care more about building community than personal brand building? My goodness. Why do you keep hearing about neighborism these days, and not just from true believers like me? Because more people are admitting every day how hungry they are for connection, and then taking the risk of making an offering.
The terrible news right now is that the hucksters are going to keep selling us a flim flam simulacra of belonging. Yes, the consultants, but also (I fear) the politicians. I strongly suspect the 2028 Democratic primary to feature a million text messages about “neighbors” and “community” penned by a well-heeled K-Street consultants. But the good news is that we aren’t that dumb. We know the brands aren’t our friends. We’ve lived through the great social media con together. We know what the lie looks like, and now we’d much prefer the deeply imperfect, thoroughly messy alternative.
They’ll offer us endless shrimp. And we’ll say no thank you. We’d prefer each other, please. Even if that’s not on the secret menu. (snip-end notes, the Boss, and general other stuff on the page)
